Mumbai: Kotak Mahindra Bank has launched the #SalaryKoJagao campaign with Ranveer Singh, promoting ActivMoney across TV, digital, outdoor, and social media. The campaign urges professionals to optimize their salaries with Kotak’s ActivMoney.
The campaign promotes Kotak’s ActivMoney, offering liquidity and returns. It allows professionals to withdraw funds penalty-free, earn up to 7% interest, and automatically deposit excess funds into an ActivMoney Fixed Deposit for 180 days. Targeting individuals with stable incomes, it aims to revolutionize financial management for professionals.
Rohit Bhasin, Head of Retail Liabilities Product & Chief Marketing Officer, Kotak Mahindra Bank said, said, “ActivMoney is a versatile product tailored to help customers monetise idle funds while ensuring liquidity and returns.Through this campaign, we aim to raise awareness amongst salaried individuals, a dynamic and fast growing segment of customers. These individuals are driven, aspirational and always seeking ways to grow their wealth. ActivMoney offers the convenience of fixed deposit-like interest without compromising liquidity, a much desired value addition for customers in this segment.”
The ad series humorously showcases the benefits of ActivMoney through two ads featuring Chaturvedi Ji, who explains how to earn up to 7% interest per year on idle funds. Set in an office setting, the ads highlight the importance of maximizing idle funds for ambitious professionals looking to take control of their finances and achieve more in life.
Click here – TVC.
