Mumbai: KPMG in India, a professional services firm, has announced a strategic alliance with Culturelytics Private Limited (“Culturelytics”), a pioneering leader in AI-powered culture analytics. This collaboration brings together KPMG in India’s advisory experience and industry expertise with Culturelytics’ proprietary culture intelligence platform, marking a significant step in how organisations may begin to explore, interpret, and engage with the evolving value of workplace culture.
In today’s rapidly evolving business landscape, workplace culture has emerged as a critical driver of success—shaping employee performance, leadership effectiveness, innovation, and even M&A outcomes. Recognising that traditional culture assessments often fall short in linking cultural health with financial impact, KPMG in India and Culturelytics aim to bridge this gap through an analytics-led, action-oriented approach to transformation.
With rising AI adoption and ongoing workplace disruption, the alliance positions KPMG in India and Culturelytics at the forefront of enabling human-centered transformation—digital and beyond. This is expected to help organisations navigate ESG imperatives, governance, and compliance frameworks in an integrated way.
Under this alliance, both organisations will introduce a suite of offerings, including:
- Culture diagnostic assessments to explore cultural strengths and risks.
- Culture risk audits to assess alignment between leadership and purpose.
- Leadership influence analysis to examine how leadership styles shape workplace dynamics.
- Future-readiness frameworks to prepare for emerging business challenges.
- Sector-specific playbooks tailored for BFSI, healthcare, technology, industrial manufacturing, and more.
These capabilities are designed to help organisations:
- Gain deeper cultural insights through real-time, actionable intelligence.
- Align culture-focused initiatives with business priorities.
- Strengthen adaptability and digital fluency.
- Promote alignment between culture and strategic objectives to improve performance and reduce inefficiencies.
- Enhance employer branding and talent retention at a time when culture is an increasingly critical differentiator.
“Businesses today cannot afford to treat culture as intangible,” said Sunit Sinha, Partner, Business Consulting, Human Capital Advisory Solutions (HCaS), KPMG in India. “With the right diagnostics, culture becomes measurable, manageable, and a key driver of competitive advantage. Together with Culturelytics our aim is to help organisations with a unique, actionable offering that blends advisory expertise with predictive analytics to deliver measurable impact.”
Yeshasvini Ramaswamy, Founder, Culturelytics, added, “When business transformations face challenges, cultural misalignment is consistently cited by leaders as a core factor. Yet, culture remains under-measured and often overlooked. Our alliance with KPMG in India seeks to change that—leveraging data-driven insights to bring culture from the sidelines into the boardroom, positioning it as a catalyst for long-term growth and enterprise value.”
A key strength of this alliance lies in Culturelytics’ innovative methodology, which integrates Organisational Network Analysis (ONA), behavioral science, and AI to provide a science-backed framework for culture transformation. This approach offers clients a data-driven pathway to foster collaboration, innovation, and inclusivity.
The alliance represents one of India’s early efforts to integrate advanced culture analytics into mainstream business advisory. While global organisations have already embraced data-driven cultural insights, this partnership offers Indian businesses a tested, scalable solution aligned with governance priorities and future-of-work realities.
This collaboration is expected to strengthen KPMG in India’s culture analytics capabilities, delivering distinctive value to organisations as they navigate transformation, ESG imperatives, and the evolving demands of the workplace.
