Mumbai: KRDS India has been appointed as the social media agency for IMAX in India. IMAX theatres feature IMAX’s cutting-edge projection system that delivers crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital sound system.
KRDS, which specialises in designing social media strategies, integrating application/microsite development, community building and management, will be in charge of handling IMAX India’s Social Media presence.
John Schreiner, Senior Vice President, Theatre Development Russia, CIS, Middle East, and India quoted “As IMAX’s theatre footprint grows in India along with the tech-savviness of the Indian movie-goer, IMAX wanted to ensure that we had the strongest partner possible in the social media space to communicate that IMAX theatres are the place to watch the biggest blockbusters in the best format available.”
Commenting on the win, Mr. Achal Deoda – Business Head, North & West, KRDS India quoted, “Our teams are excited to work with IMAX to further their social media and digital presence in India. Our focus will be to bring real engagement between the audience and the brand and introduce the audience to the great IMAX experience. KRDS India is at the forefront of social media and digital content, communication and technology innovation across industries and especially in the entertainment domain, with multiple Facebook Chat Bots and social media campaigns released in the recent months, for top Film and entertainment projects.”