New Delhi: Magic Moments Vodka, the flagship vodka brand from Radico Khaitan, has announced the onboarding of Bollywood star Kriti Sanon as its new brand ambassador. Known for her fearless choices, fashion-forward persona, and magnetic screen presence, Kriti brings the perfect blend of energy and elegance to the brand.
With this partnership, Magic Moments is reinforcing its identity as the vodka of choice for a generation that celebrates life unapologetically. Just like Kriti, the brand stands for boldness, individuality, and living life on your own terms — with a vibe that’s always turned up.
Abhishek Khaitan, Managing Director, Radico Khaitan Limited, shared his excitement, “We are absolutely pumped to have Kriti on board. She’s smart, stylish, and fearless, just like the new-age consumer we speak to. With this campaign, we are not just raising a toast to the moment; we are owning it. This is a new chapter for Magic Moments, and we are excited to make it magical.”
The brand’s latest milestone — crossing 7 million cases sold this year — highlights its growing popularity and nationwide resonance as more consumers gravitate toward experiences that are bold, authentic, and high on spirit.
Amar Sinha, COO at Radico Khaitan, added, “Radico is super excited to bring together India’s No. 1 vodka with Bollywood’s No. 1 power-packed face. Kriti Sanon isn’t just a star, she is the whole vibe. She connects effortlessly with today’s bold, fearless generation and totally gets what Magic Moments is all about. As we keep levelling up and expanding our footprint, Kriti’s the perfect partner to take the brand into its next big chapter.”
Kriti Sanon, expressing her excitement about the campaign, said, “Magic Moments is all about owning your vibe and celebrating life as it comes, in its raw and untampered form. I am super excited to join the Magic family. This partnership is fun, it’s fierce, and it’s full of energy, just the way I like it. Here’s to living the moment, one magic at a time!”
From high-energy parties to laid-back evenings, Magic Moments aims to be more than just a beverage—it’s an experience. With Kriti Sanon as the face of the brand, the company is set to enhance its presence in both existing and new markets, elevating its connection with the vibrant, young, and dynamic Indian consumer base.
