Mumbai: KT Professional, a professional haircare brand, has unveiled its latest television commercial (TVC) featuring Bollywood star Jacqueline Fernandez. Titled “My Hair, My KT”, the campaign reinforces the brand’s philosophy of “Luxury Haircare Without Compromise” and positions KT Professional as the trusted name bringing salon-quality results into consumers’ everyday lives. With the rallying call #KTEverywhere, the campaign highlights how the brand is making professional haircare accessible to everyone, everywhere.
The TVC, conceptualized and executed by Tridev Entertainment, captures Jacqueline’s effortless glamour, confidence, and style while showcasing KT Professional’s expertise in delivering professional-grade care at home. With the campaign line “Hair so stylish, talks to everyone everywhere! #KTEverywhere”, KT Professional emphasizes how its products empower individuals to enjoy healthier, shinier, and more stylish hair every day.
The film shines a spotlight on KT Professional’s best-selling innovations, including Ultra Smooth Shampoo & Conditioner for frizz-free hair, the Keratin Treatment Range for salon-style straight and strong hair, and Hair Repair Oils & Serums for instant shine and nourishment. These offerings embody KT Professional’s promise of professional-grade care that combines expertise with everyday convenience.
Speaking on the launch, Dhruv Sayani, Founder of KT Professional, said, “With Jacqueline Fernandez, we wanted to create a campaign that truly reflects the elegance, innovation, and performance that KT Professional stands for. This TVC brings alive our promise of ‘Luxury Haircare Without Compromise’ by showing how professional results can now be achieved at home, every day. Through My Hair, My KT and #KTEverywhere, we are reaffirming our vision to make professional haircare part of every consumer’s routine.”
The campaign will be rolled out through a 360-degree media plan, spanning nationwide television, targeted digital and OTT platforms, high-impact outdoor placements, print features in leading lifestyle magazines, and engaging social media content amplified by KT Professional and Jacqueline’s 71M+ strong fan base—truly taking KT Professional #KTEverywhere.
