Bengaluru: Audio-led storytelling platform, Kuku FM, has appointed Jhoomer Sinha as Vice President of India Hindi Business. In this new role, Sinha will be responsible for expanding Kuku FM’s presence in Hindi-speaking regions across India.
Her responsibilities will include overseeing the Hindi content library and production, onboarding creators, and developing innovative storytelling formats. Additionally, she will establish partnerships for new Hindi intellectual properties, recruit for strategic roles, and drive expansion into new geographies aimed at increasing customer engagement and revenue growth.
With over a decade of experience in the consumer internet ecosystem, Sinha is recognized for her expertise in business strategy and growth. She has played a crucial role in identifying and investing in leading consumer brands during her tenure at prominent consulting and venture capital firms.
“Working alongside inspiring founders and a dedicated team has been immensely rewarding,” Sinha stated. “I look forward to leveraging my expertise to make Kuku FM a household name in the entertainment industry.”
Kuku FM has seen significant growth in its Hindi user base over the past year, with 66% of its active listeners coming from Hindi-speaking regions. The consumption of Hindi content has increased by 30% during this period.
Lal Chand Bisu, Co-Founder and CEO of Kuku FM, emphasized the importance of Sinha’s appointment, stating, “We have ambitious growth plans for Bharat as we strive to future-proof our business. Jhoomer’s wealth of experience will be pivotal in catering to the Hindi heartland and expanding our audience globally.”
Jhoomer Sinha holds an MBA from IIM Ahmedabad and a B.Tech in Electronics from the National Institute of Technology, Surat.
