Mumbai: Kushals, one of India’s leading names in fashion and silver jewellery, has announced a dynamic new collaboration that blends north and south style sensibilities. Bollywood star Sanya Malhotra and South Indian sensation Priyanka Mohan have been unveiled as the brand’s new ambassadors, marking a stylish new chapter for the rapidly expanding jewellery label.
Known for its contemporary yet culturally rooted designs, Kushals Fashion and Silver Jewellery continues to redefine the way women experience jewellery — playful, versatile, and full of personality. With its “see it, love it, make it yours” philosophy, the brand invites women to express themselves unapologetically through adornment that transitions seamlessly from festive to everyday wear.
The collaboration celebrates individuality, freedom, and fashion-forward elegance — values that Sanya and Priyanka effortlessly embody. Sanya’s self-assured charm and bold modernity complement Priyanka’s vibrant energy and timeless appeal, together capturing the essence of Kushals’ modern Indian woman.
Manish Gulechha, Co-founder, Kushals Fashion and Silver Jewellery, said, “Sanya and Priyanka truly embody the spirit of today’s woman — confident, graceful, and rooted in individuality. Their charm and authenticity perfectly mirror what Kushals stands for: celebrating every woman’s individuality through thoughtfully crafted, contemporary jewellery.”
To launch the partnership, the brand rolled out a new campaign series of quirky, light-hearted films that spotlight women’s joyful love for jewellery. Each film reimagines the jewellery experience with humour and emotion — whether it’s Priyanka bringing her entire collection to a wedding because she “can’t choose what to wear,” or Sanya turning a house party into her own fashion runway, transforming every moment into a style statement.
Sanya Malhotra shared her excitement, saying, “Fashion jewellery, for me, is all about having fun with style — effortless and always on-trend. That’s why I’m so excited to be associated with Kushals Fashion & Silver Jewellery. I love how every design feels light, easy, and beautifully blends tradition with modern fashion sensibilities. It truly is fashion ki favourite jewellery!”
Priyanka Mohan added, “Jewellery is all about expressing style in a way that’s fashionable and modern. At Kushals, every piece highlights craftsmanship, with designs that are lightweight, stylish, and ideal for layering. I’m thrilled to be part of a brand that celebrates self-expression and fashion-forward style.”
As the brand continues its growth trajectory, Kushals aims to expand its retail footprint to 300 stores in the coming years, having already achieved 40% growth over the past year. With its focus on innovation, accessibility, and design excellence, the brand reinforces its position as a go-to destination for statement-making, versatile jewellery for the modern Indian woman.
