Bangalore: Kushal’s, a fashion and silver jewellery brand, launches the Varamahalakshmi Vratam campaign “Celebrate The Goddess In You” to honor every woman’s strength, beauty, and grace, evoking a prosperity sense.
The campaign’s focal point is a 60-second digital film where the main character emerges from water, symbolizing abundance and prosperity. She then enters a house, embodying Goddess Lakshmi’s essence in a woman’s daily life, showcasing qualities like prosperity, grace, and strength. These visuals imply that every woman possesses these attributes, rising above challenges and anchoring her inner power in her life.
In the video, the main character wears Kushal’s Varamahalakshmi Vratam collection. It includes over 200 designs of Temple jewelry in antique finish, made of 92.5 Silver. The collection features chokers, short and long necklaces, statement pieces with medallions, and layered chains.
Ankit Gulecha, Director – Marketing at Kushal said, “The film will be amplified through a digital campaign across platforms, including Facebook, YouTube, Google, and more. We are well poised to see a 40% growth over last year this Varamahalakshmi, a festival celebrated with much fanfare in South India. Our collection this year which is available across our brand stores in South perfectly captures the essence of the modern Indian woman, embodying the spirit of Goddess Lakshmi.”
Kushal’s business, with 20% from online sales, is expanding its digital presence amidst solid offline standing in major cities like Bangalore, Hyderabad, Chennai, Pune. The brand invests in impactful online campaigns, like Varamahalakshmi Vratam, to tap into the festive season surge in online activity for fashion and silver jewelry. This growth strategy targets the fast-growing Indian fashion jewelry market in Asia-Pacific, aiming to attract new customers and sustain online revenue growth beyond festive periods.
Kushal’s stunning Varamahalakshmi Vratam Collection is available at the brand’s website and in over 90 stores across 30 cities in South India, including Bangalore, Chennai, Hyderabad, Mysore, and more.
