Mumbai: Laqshya Media Group, a Marketing Communications Group, has acquired the ad rights for Cochin International Airport for 10 years.
Airports the company explains are prime advertising locations, given their premium traffic and captive audience. The acquisition of ad rights at Cochin International Airport provides Laqshya Media Group with the opportunity to enable brands to reach a diverse and international audience. With this acquisition, Laqshya now holds advertising rights at two airports in South India. The other one is Rajiv Gandhi International Airport. It also has a traditional media presence in Chennai, Hyderabad, and Bengaluru.
The 10-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations, offering brands a platform to showcase their products and services. Cochin International Airport has an annual passenger count exceeding 10 million.
“At Laqshya Media Group, we understand the power of airport advertising in today’s marketing landscape. Securing advertising rights at Cochin International Airport strengthens our presence in South India, offering brands innovative opportunities to boost visibility and engagement. We’re excited about the potential at Cochin International Airport and committed to delivering creative excellence to leave lasting impressions and drive success for our clients. Furthermore, we are not limited to media assets but also pioneering DOOH and experiential zones at Cochin Airport. These zones will revolutionise advertising by offering immersive experiences that create stronger connections with consumers, enhancing brand loyalty and recognition” noted Atul Shrivastava, CEO of Laqshya Media Group.