Lashika, the ‘No Harm Skincare’ brand from Canada has awarded its digital duties to Laudco Media. The mandate involves driving digital, social, and creative strategy and management to strengthen brand awareness in India, by combining performance marketing, media buying with creative & social media management. Laudco will aim to communicate Lashika’s “No Harm Skincare” mantra by developing and implementing a strategy to raise awareness of the brand’s ethical credentials and products through Social & PR across Pan-India.
Commenting on this exciting collaboration, Shubham Mehrotra, Laudco’s Chief Executive Officer said, “This partnership with Lashika represents an opportunity for us to enable the digital ambitions of one of India’s newest skincare brands, with a focus on exceeding the directive entrusted to us by them. We’re thrilled to work closely with the team at Lashika to create engaging, ROI-driven strategies to strengthen the brand’s digital presence.”
Lashika’s primary focus is to position itself as the one and only luxury skincare brand in India that has been formulated keeping ‘brown skin problems’ in mind and is affordable by most Indians! The exclusive range of skincare products has been crafted in Canada and designed specifically to meet the Indian-skin needs.
Their tagline “No Harm Skincare” is a testament to the natural components used in making the products to ensure healthy, protected, and beautiful skin.
“The Indian cosmetic industry is a hub for various products that range from luxury, premium, affordable and for the masses. Even with so many brands already existing in the market, there was a massive need for products that have impeccable quality at prices that are extremely reasonable and affordable. This idea is the spark that kick-started our research for Lashika. We aimed to introduce a “No Harm” range of products that by design, compliments the Indian skin and can be used by masses across the various geographical variations in this country.
The team at Laudco carries a unique amalgamation of experience and experiment. While they approach every opportunity with ideas that are out of the box, they also have a deep understanding of the risk versus returns approach. As a business, this is key for us,” said Rajesh Bhandari, the CEO of Lashika, on why they chose to team up with Laudco Media for realizing their dream and expanding the brand’s digital footing.