Saturday, April 1, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Uncategorized

Lemma signs contract with EyeTalk Media Ventures networks; Onboards TagTalk as an Inventory Partner

The partnership is going to boost Lemma’s network with access to over 1000+ screens across India & UAE.

by MN4U Bureau
August 5, 2019
in Uncategorized
Reading Time: 2 mins read
A A
Programmatic DOOH Network Lemma onboards TagTalk as an Inventory Partner
Share Share ShareShare

Lemma, pioneers in programmatic DOOH in India have recently announced its’ partnership with EyeTalk Media Ventures as an inventory partner. In the first phase Tagtalk Network has been onboarded, This partnership would enable Lemma’s advertisers to reach over 4  million affluent, highly social & hyperconnected users with 400+ TagTalk screens. TagTalk is the first IoT driven Modern DOOH Network, connected live across the finest F&B Chains in Mumbai, Pune, Delhi, Gurugram, Bangalore, & Dubai.

DOOH is emerging as a robust medium in the portfolio of programmatic offering. Although still in its nascent stage, industry experts believe that Programmatic DOOH will herald the growth of OOH industry globally.

Sharad Gadsing
Sharad Gadsing

“Lemma envisions to empower advertisers, media buyers and media owners to harness the full potential of DOOH advertising through programmatic capabilities. It is our goal to develop DOOH as a mainstream digital medium in its true sense, with little or no manual intervention.” Said Sharad Gadsing, Co-founder and CMO, Lemma.

“Our partnership with TagTalk will provide advertisers the access to multiple digital screens with enriched & segmented audience profiles to target, enabling brands to effectively connect with them on the go”

TagTalk, is a content driven hyperlocal consumer engagement platform, plugged live across leading pubs & cafe’s that connects with millions of urban millennials. An integrated solution across several elite locations and with over 500K engagements delivered, TagTalk serves as a formidable platform to leverage programmatic DOOH.

Gautam Bhirani
Gautam Bhirani

As leading solution providers in Programmatic DOOH, Lemma will offer TagTalk with a platform designed to deliver network optimization, operational efficiencies & scale, by enabling instant access to wide range of advertisers from across regions. The partnership would also largely focus on providing TagTalk with centralized ad-serving solutions to automate the delivery of targeted content across screens in real time.

Gautam Bhirani, Managing Director, Eyetalk Media Ventures– Driving India’s Programmatic DOOH journey I have been working closely with Lemma Technologies for over a year now. With their robust technology and efforts they have been able to create a digital ready OOH market which helps organizations like us who invest heavily into digital infrastructure monetize and deliver better. Moving towards automation where audience is weighed heavier than the canvas and slot buying is replaced with impressions we are excited to integrate our network on Lemma Platform which will  enable brands connect more efficienctly with the most priced audience – The urban Indian millennial across both our national  consumer engagement platforms – TagTalk and Biztalk.

Tags: Gautam Bhiranihyperlocal consumer engagementProgrammatic DOOH Network LemmaSharad GadsingTagTalk

RECENT POSTS

Prime Captain announces Ab Har Koi Banega ‘BHAGIDAAR’ offer
Uncategorized

Prime Captain announces Ab Har Koi Banega ‘BHAGIDAAR’ offer

by MN4U Bureau
October 12, 2022
0

Prime Captain is giving an opportunity for their users to get extra income. Now each user of Prime Captain will...

Read more
Landing Page is just a marketing tool like shelf space: Experts
Uncategorized

Landing Page is just a marketing tool like shelf space: Experts

by MN4U Bureau
October 6, 2022
0

A few days back, one of the leading broadcasters in the country Zee Media has quit from Broadcast Audience Research...

Read more
Image Source: Shutterstock
Uncategorized

Shine in Your Regular Avatar with These 5 Ladies Sunglasses

by MN4U Bureau
September 2, 2022
0

A person's everyday look is one that comes together after years of curating their sense of style, preferences and what...

Read more
Be Insta-ready With These 5 Stylish Spectacles
Uncategorized

Be Insta-ready With These 5 Stylish Spectacles

by MN4U Bureau
August 30, 2022
0

Spectacles have come a long way from being just a visual aid to one of the favourite accessories. You can...

Read more
Unleash Your Inner Fashionista with Statement Rings
Uncategorized

Unleash Your Inner Fashionista with Statement Rings

by MN4U Bureau
August 18, 2022
0

Rings and women are said to be best friends, and they give your hands a whole new outlook. Also, it...

Read more
4 Things to Look for in a Home Automation Company
Uncategorized

4 Things to Look for in a Home Automation Company

by MN4U Bureau
August 16, 2022
0

Home automation has become a necessity for a lot of people in this day and age. People opt for home...

Read more

LATEST NEWS

Varun Dhawan plays dual role in Navratna Active Deo Talc ad

Varun Dhawan plays dual role in Navratna Active Deo Talc ad

April 1, 2023
Impassioned: Chaos in concert – Jayakrishnan S

Impassioned: Chaos in concert – Jayakrishnan S

April 1, 2023

ANALYSIS

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report
Analysis

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report

by MN4U Bureau
March 30, 2023
0

According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on...

PEOPLE

Noise appoints Gaurav Mehta as CMO
Featured

Noise appoints Gaurav Mehta as CMO

by MN4U Bureau
March 31, 2023
0

Noise, a connected lifestyle tech brand, has announced the appointment of Gaurav Mehta as its Chief Marketing Officer to fortify...

Ashish Khanna named CEO, Dentsu Global Services

Ashish Khanna named CEO, Dentsu Global Services

March 29, 2023

MARKETING

Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Subscribe to Newsletters

ADVERTISING

Media Mantra bags PR mandate for Uplers
Advertising

Media Mantra bags PR mandate for Uplers

by MN4U Bureau
March 31, 2023
0

Media Mantra, an independent Public Relations and integrated communications firm, has been awarded the PR mandate for Uplers, a technology...

Schbang bags social media mandate for ShareChat and Moj

Schbang bags social media mandate for ShareChat and Moj

March 31, 2023
Leo Burnett India

Leo Burnett India bags two Grand Prix at Spikes Asia 2023

March 30, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist