Lemma, pioneers in programmatic DOOH in India have recently announced its’ partnership with EyeTalk Media Ventures as an inventory partner. In the first phase Tagtalk Network has been onboarded, This partnership would enable Lemma’s advertisers to reach over 4 million affluent, highly social & hyperconnected users with 400+ TagTalk screens. TagTalk is the first IoT driven Modern DOOH Network, connected live across the finest F&B Chains in Mumbai, Pune, Delhi, Gurugram, Bangalore, & Dubai.
DOOH is emerging as a robust medium in the portfolio of programmatic offering. Although still in its nascent stage, industry experts believe that Programmatic DOOH will herald the growth of OOH industry globally.
“Lemma envisions to empower advertisers, media buyers and media owners to harness the full potential of DOOH advertising through programmatic capabilities. It is our goal to develop DOOH as a mainstream digital medium in its true sense, with little or no manual intervention.” Said Sharad Gadsing, Co-founder and CMO, Lemma.
“Our partnership with TagTalk will provide advertisers the access to multiple digital screens with enriched & segmented audience profiles to target, enabling brands to effectively connect with them on the go”
TagTalk, is a content driven hyperlocal consumer engagement platform, plugged live across leading pubs & cafe’s that connects with millions of urban millennials. An integrated solution across several elite locations and with over 500K engagements delivered, TagTalk serves as a formidable platform to leverage programmatic DOOH.
As leading solution providers in Programmatic DOOH, Lemma will offer TagTalk with a platform designed to deliver network optimization, operational efficiencies & scale, by enabling instant access to wide range of advertisers from across regions. The partnership would also largely focus on providing TagTalk with centralized ad-serving solutions to automate the delivery of targeted content across screens in real time.
Gautam Bhirani, Managing Director, Eyetalk Media Ventures– Driving India’s Programmatic DOOH journey I have been working closely with Lemma Technologies for over a year now. With their robust technology and efforts they have been able to create a digital ready OOH market which helps organizations like us who invest heavily into digital infrastructure monetize and deliver better. Moving towards automation where audience is weighed heavier than the canvas and slot buying is replaced with impressions we are excited to integrate our network on Lemma Platform which will enable brands connect more efficienctly with the most priced audience – The urban Indian millennial across both our national consumer engagement platforms – TagTalk and Biztalk.