New Delhi: In a move that merges fashion, fandom, and cultural storytelling, Lenskart has announced an electrifying partnership with Netflix for the much-awaited fifth and final season of the global blockbuster Stranger Things. Launching an exclusive, limited-edition collection of eleven eyewear designs, the collaboration blends the nostalgic intrigue of the Upside Down with Lenskart’s contemporary style, positioning eyewear as a defining accessory for Gen Z and OTT-native audiences.
Staying true to its ethos of continuous reinvention, Lenskart is once again shattering traditional perceptions around eyewear. By tapping into the immense cultural momentum of Stranger Things, the brand aims to elevate eyewear from a functional accessory to a bold expression of personality and pop-culture identity.
“We have always believed that eyewear is a powerful tool for self-expression, and what better way to highlight this than by tapping into the cultural zeitgeist of Stranger Things,” said Peyush Bansal, Co-Founder and CEO at Lenskart. “This collaboration goes beyond simply creating frames; it’s about making eyewear undeniably cool, bringing the excitement of pop culture to a category often perceived as ‘boring.’ We’re engaging with our audience where they live, online on OTT platforms, and giving them a tangible piece of their favorite show to wear with pride.”
The special-edition Lenskart x Stranger Things 5 collection draws deeply from the show’s iconic visual language and immersive storytelling. The frames weave together 80s-inspired retro cues, futuristic silhouettes, and subtle nods to the series’ eerie universe. Crafted in rich gunmetal and acetate, the designs feature engraved “11” motifs along with understated Stranger Things symbols, making each piece a wearable tribute to Hawkins’ mysteries.
With this launch, Lenskart reinforces its commitment to culturally resonant branding and innovative consumer engagement. As eyewear increasingly becomes a form of self-expression rather than merely a utility, the brand continues to push boundaries—turning frames into fashion, attitude, and now, a slice of beloved pop culture.
