India: An eyewear brand, Lenskart, is poised to transform the eyewear industry with the launch of its new Hip Hop Collection. This vibrant range celebrates the bold and rebellious spirit of hip hop culture, offering a fresh approach to self-expression and style.
In collaboration with multi-platinum rapper DIVINE, Lenskart has created a unique line that combines eclectic fashion with the fearless attitude of hip hop. More than just accessories, these pieces embody ambition, attitude, and authenticity.
Inspired by the energetic spirit of the streets, the collection features 26 distinctive designs that showcase the creative flair of hip hop. With sleek high-shine finishes, bold cut-out frames, and dual-toned temples, each piece is designed to make a statement. Constructed from lightweight TR90 and stainless steel, the eyewear ensures both durability and comfort. This collection reflects Lenskart’s commitment to providing stylish and functional eyewear.
Commenting on the launch Ramneek Khurana, Co-Founder, Lenskart shares, “At Lenskart, we believe in creating eyewear that not only enhances vision but also serves as a medium of self-expression. The Hip Hop Collection is a testament to our commitment to innovation and style. With DIVINE as the face of this collection, we are thrilled to bring a flavour of hip hop culture to our customers, empowering them to be bold and authentic in their choices.”
As one of the trailblazers of the Indian hip hop revolution, this collaboration marks a significant milestone in the Mumbai-based rapper’s journey. DIVINE states, “Hip hop is a way of life, a mindset, a form of expression. This collection captures the essence of a culture and movement I’m very passionate about, allowing individuals to make a statement and embrace their individuality. I’m excited to collaborate with Lenskart and can’t wait for everyone to experience the magic of this Hip Hop Collection.”
Since its inception in 2010, Lenskart has revolutionized the global eyewear industry, providing more than just glasses—it has empowered millions to see fashion in a new light.
The latest collection reflects Lenskart’s mission to showcase innovative designs that blend high fashion with everyday practicality. From prescription glasses to trendsetting sunglasses, Lenskart remains at the forefront of making luxurious eyewear accessible. Today, the brand serves millions of customers both online and in over 1,500 stores across India and beyond, producing eyewear that embodies purpose and innovation.
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The Hip Hop Collection will be available on their website, www.lenskart.com, and in over 1,500 Lenskart retail stores across India.
