Mumbai: Lenskart has announced the India launch of Barcelona-born eyewear brand Meller, alongside a new creative partnership with global pop-culture giant Popmart. The dual announcement marks a significant step in Lenskart’s ambition to build a modern House of Eyewear Brands and position itself as a hub for contemporary, design-led eyewear.
The Pop Mart x Lenskart eyewear collection will debut in Singapore—online and across select Lenskart stores—from the first week of December. The limited-edition range features collectible, character-driven designs tailored for consumers who gravitate toward expressive, playful, and culturally resonant fashion accessories.
Lenskart’s collaboration with Popmart adds to its expanding cultural partnership roster, which includes Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman, and Batman. These collaborations help Lenskart infuse its eyewear with storytelling, creativity, and nostalgia—elements that resonate strongly with fan communities and emerging youth subcultures.
Founded in Barcelona, Meller has quickly risen to become one of Europe’s most influential D2C youth eyewear brands. Known for its bold silhouettes, street-style color palettes, and expressive visual identity, Meller has cultivated a strong global community, drawing over 700k followers across Europe and the U.S. The brand appeals to young consumers seeking modern, design-first eyewear that reflects individuality.
In India, Meller will be made available across Lenskart’s nationwide retail footprint and online via the Lenskart app and website. The rollout will begin with approximately 500 curated stores chosen using GeoIQ intelligence to identify high fashion-affinity customer catchments.
Through brands like Meller, John Jacobs, Owndays, and cultural collaborations including Popmart, Dragon Ball Z, and Harry Potter, Lenskart is expanding a premium portfolio built around the preferences of new-generation customers. The eyewear industry continues to demonstrate how strong platforms help brands scale globally, and Lenskart aims to play a meaningful role in developing the next wave of expressive, design-led eyewear labels. On the lens technology front, global innovators Tokai and Rodenstock have also joined hands with Lenskart.
“Our customers inspire every decision we make. They’re seeking global design, individuality, and brands that feel authentic,” said Peyush Bansal, Co-founder & CEO, Lenskart. “Meller’s bold aesthetic and strong community make it a wonderful addition to our House of Brands. And through creative partnerships like Pop Mart, we hope to bring moments of play, imagination and collectability into eyewear in ways that delight our customers.”
He added, “By bringing together brands like John Jacobs, Owndays and now Meller, alongside collaborations such as Pop Mart, our goal is to offer customers more choice and better experiences. We see ourselves as an enabler for the next generation of eyewear brands — providing the platform and capabilities for them to reach more people and unlock their potential.”
Backed by Lenskart’s distribution scale, vertically integrated supply chain, design ecosystem, and advanced technology capabilities, partner brands can accelerate their growth and reach audiences across multiple markets more effectively.
As global eyewear rapidly evolves, multi-brand platforms are playing an increasingly influential role in shaping the category. With its House of Brands strategy, Lenskart aims to empower the next generation of expressive, design-forward eyewear brands and ambitious cultural collaborations worldwide.
