Lenskart is launching a quirky new TV campaign to promote its latest collection, Unbreakables, designed specifically for kids. This innovative eyewear range is built to endure the rough-and-tumble lifestyle of children, providing a practical solution for parents concerned about frequent damage to their kids’ glasses.
The TV commercial begins with girls playfully pushing a shopping trolley down the stairs. Just as one girl appears to be falling out, the scene freezes, and she turns to the camera saying, “Ab mera daant tootenge… magar chashma nahi.” The focus shifts to the floor, where her glasses land—completely unharmed, highlighting the durability of these unbreakable frames.
From twisting to bending, these frames are tough enough to handle daily childhood adventures while remaining comfortable and lightweight. Available in a variety of playful colors and designs, Unbreakables combine style with functionality, making them ideal for children who need eyewear that offers superior protection and a long-lasting fit.
Ramneek Khurana, Co Founder, Lenskart said, “We believe eyewear should go beyond vision correction to become a statement of confidence and style. Perfect for kids, these frames are not only built to last but also offer stylish designs that cater to every young taste. With the Unbreakables, Lenskart combines function and fashion, delivering eyewear that stands up to life’s adventures while looking great.”
Unbreakables by Hooper is now available in all Lenskart stores across India and online on the Lenskart website.
