Lenskart has released a series of ad films featuring Karan Johar and Peyush Bansal. Notably, the team behind the viral TVC has been led by Tanmay Bhat. For their latest advertisement, they have leveraged humour by using it in cheeky and surprising ways. Tapping into the common shared experiences of people is one of the easiest ways to evoke emotions on a large scale, something that has been done beautifully in this series of TVCs launched by Lenskart.
The ad campaign takes Lenskart’s core value of disruption forward, and makes the customer rethink their choices and shopping behaviour. By challenging the idea that great style equals a high price, they break an age-old misconception. This campaign turns the spotlight on Lenskart’s strongest value proposition eliminating the middlemen to offer better quality and far better prices. The TVCs are a perfect amalgamation of good cinematography, great script and effective messaging offering their consumers insight into the seamless experience Lenskart offers.
Commenting on the TVC, Peyush Bansal says, “Great advertising is when it is genuine and authentic on all fronts — product, proposition, messaging and storytelling. This campaign checks all the boxes.”
Karan Johar adds “Lenskart is truly disruptive and is offering consumers a one-of-a-kind experience. I am super thrilled to have come on board to be a part of a brand that is changing the eyewear industry globally.”
A never seen before duo, Karan and Peyush make a stellar team. They are seen having a fun banter, leaving the audience in splits.
Lenskart leads the way with a vision to bridge the world of eyewear, expression, and lifestyle. While only 12 years old, it has already revolutionized eyewear buying behavior in India with its high-fashion, value-for-money, and Omnichannel business model.
Watch digital filmm here:
Credits
Writers- Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Vishal Dayama, Deep Joshi.
