Indian agencies won a combined 19 Pencils and 37 Merits in The One Show 2023. This was announced in advance of tomorrow night’s special 50th anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
Leo Burnett India Mumbai with Offroad Films Mumbai picked up two One Show Gold Pencils for “The Missing Chapter” on behalf of P&G Whisper, one each in Integrated and Out of Home. DDB Mudra Group Mumbai received one Gold for “A Silent Frown” on behalf of Charlie Chaplin Foundation in design.
The One Show 2023 Pencil winners from India are as follows:
Gold
- DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Editorial – Books
- Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Integrated, Integrated Campaign
- Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Out of Home, Craft – Art Direction
Silver
- BBDO India Mumbai “See Equal #ShareTheLoad” for P&G India in Creative Effectiveness, Single Region or Market – Consumer / Brand
- DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Craft – Illustration
- FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children’s Villages in Interactive, Online & Mobile, Online-only Video – Series
- Leo Burnett New Delhi with Prodigious Mumbai “Airtel 175 Replayed” for Airtel in Branded Entertainment, Craft – Use of Technology
- Leo Burnett New Delhi with Prodigious Mumbai “Airtel 175 Replayed” for Airtel in Experiential & Immersive, Events – Hybrid
- Leo Burnett India Mumbai with Wavemaker India “#BringBack2011” for Oreo India in Integrated, Integrated Campaign
- Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper in Cultural Driver, Multicultural Impact
- Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper in Integrated, Craft – Art Direction
Bronze
- BBDO India Mumbai “See Equal #ShareTheLoad” for P&G India in Integrated, Integrated Campaign
- L&K Saatchi & Saatchi Mumbai “Indian Stretchable Time” for Zepto in Moving Image Craft & Production, Casting
- Leo Burnett New Delhi with Prodigious Mumbai “Airtel 175 Replayed” for Airtel in Experiential & Immersive, Craft – Storytelling
- Ogilvy Mumbai “Perk Disclaimers” for Cadbury Perk in Branded Entertainment, Low Budget
- VMLY&R Commerce India Mumbai “Smart Fill” for Unilever in Experiential & Immersive, Customer Experience / CX – In-Person
- FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children’s Villages in Direct Marketing, Targeted Video – Online
- FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children’s Villages in Social Media, Social Post – Single Platform Series
- FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children’s Villages in Social Media, Active Engagement / Call to Action
The showcase of all One Show 2023 Pencil winners can be viewed here, and the online listing of all winners can be viewed here.
