Lexar, a global brand in flash memory and storage solutions, has appointed Rajeev Anand as the Sales Director for the Indian market. In this role, Rajeev will focus on driving business growth, expanding Lexar’s market share, and enhancing the brand’s position in India.
Rajeev’s key strategies will include conducting comprehensive market research to identify new opportunities, adopting a customer-centric approach, and expanding the sales team to leverage regional expertise. He will also work to strengthen channel partnerships and build strategic relationships with key customers, distributors, and OEMs, while identifying emerging market opportunities.
Fissal Oubida, General Manager for the Middle East, Africa, and India at Lexar, commented, “India represents a significant growth opportunity for us, and we are excited to have Rajeev at the helm of our operations. His extensive experience in sales leadership and business development aligns perfectly with Lexar’s commitment to delivering high-quality products and exceptional service. I am confident that with Rajeev’s expertise, we will successfully meet the growing demands of our customers in India.”
Rajeev Anand expressed his enthusiasm for the new role: “I am delighted to join Lexar and look forward to spearheading the company’s operations in India. My goal is to expand Lexar’s business multifold by forming a high-performance team, establishing strong partnerships with distributors and retailers, and nurturing existing relationships. I am grateful for the trust Lexar’s management has placed in me and am excited about the opportunity to work closely under Fissal’s leadership to position Lexar as a leader in the flash storage industry in India.”
With over 28 years of experience in sales leadership across multinational companies, Rajeev has a proven track record in strategic business development and relationship management. His previous roles at Sandisk/Western Digital, Olympus Imaging, Sanyo India, and Neoteric Infomatique highlight his ability to drive market share growth and establish strong partnerships.
