London International Awards revealed its 2022 Winners from across 27 disciplines on 18th October.
Indian agencies bagged 37 awards at LIA 2022 including one Grand LIA, nine Gold, 10 Silver and 17 Bronze. They also attained nine Finalists.
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”. They were also awarded five Gold, four Silver and three Bronze LIAs. BBDO India bags One Silver LIA; DDB Mudra Group Mumbai wins 3 bronze LIAs; Early Man Film gets 3 LIAs (1 Gold, 1 Silver, 1 Bronze); McCann Worldgroup Mumbai scores a silver and bronze LIA; Leo Burnett India clocks 1 silver and 5 bronze LIAs; VMLY&R Mumbai wins 4 LIAs (1Gold, Silver and 2 Bronze) and VMLY&R Commerce Mumbai gets 4 LIAs (2 Gold, 1 Silver and 1 Bronze).
Here is the detailed list of Winners from India (in alphabetical order):
BBDO India, Mumbai
- Silver – Transformative Business Impact – Purpose for Ariel titled “See Equal #ShareTheLoad”
DDB Mudra Group, Mumbai
- Bronze – Health & Wellness – Corporate Communication for Stayfree titled “Daughter’s Day”
- Bronze – Health & Wellness – Corporate Communication for Battlegrounds Mobile India titled “Game Responsibly: Machine-Gun Mouth”
- Bronze – Print – Use of Illustration for Charlie Chaplin Museum Foundation titled “A Silent Frown”
Early Man Film, Mumbai
- Gold – Music & Sound – Sound Mixing & Editing for Battlegrounds Mobile India titled “Machine-Gun Mouth”
- Silver – Production & Post-Production – Direction for Battlegrounds Mobile India titled “Machine-Gun Mouth”
- Bronze – Music & Sound – Sound Design for Battlegrounds Mobile India titled “Machine-Gun Mouth”
Leo Burnett India
- Silver – Integration – Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
- Bronze – Health & Wellness – Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
- Bronze – Health & Wellness – Craft – Art Direction for P&G Whisper titled “The Missing Chapter”
- Bronze – Health & Wellness – Craft – Illustration for P&G Whisper titled “The Missing Chapter”
- Bronze – Integration – Sustainability for P&G Whisper titled “The Missing Chapter”
- Bronze – Non-Traditional – Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
- Bronze – Transformative Business Impact – Innovative Community Experience for P&G Whisper titled “The Missing Chapter”
McCann Worldgroup, Mumbai
- Silver – Non-Traditional – Creativity in Commerce for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”
- Bronze – Non-Traditional – Direct Marketing for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”
Ogilvy India, Mumbai
- GRAND LIA in Integration for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”.
- Gold – Evolution – Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
- Gold – Integration – Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
- Gold – Non-Traditional – Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
- Gold – Non-Traditional – Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
- Gold – Online Film – Innovative Use of Online Film for Cadbury Perk titled “Perk Disclaimers”
- Silver – Ambient & Activation – Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
- Silver – Digital – Business-to-Business for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
- Silver – Evolution – Creative Technology for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
- Silver – Integration – Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
- Bronze – Ambient & Activation – Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
- Bronze – Creative Use of Data – Data Visualization for MTV INDIA & ARDSI titled “Memory Karaoke”
- Bronze – Transformative Business Impact – Customer Experience for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
VMLY&R, Mumbai
- Gold – Health & Wellness – Product Design for Maxx Flash titled “The Killer Pack”
- Silver – Health & Wellness – Innovation for Maxx Flash titled “The Killer Pack”
- Bronze – Creativity In PR – Local/Regional Market for Unipads titled “Adeli”
- Bronze – Health & Wellness – Public Service/Social Responsibility for Unipads titled “Adeli”
VMLY&R Commerce, Mumbai
- Gold – Non-Traditional – Creativity in Commerce for Unilever titled “Smart Fill”
- Gold – Non-Traditional – Sustainability for Unilever titled “Smart Fill”
- Silver – Transformative Business Impact – Sustainability for Unilever titled “Smart Fill”
- Bronze – Ambient & Activation – Creativity in Commerce for Unilever titled “Smart Fill”
Bruno Bertalli, Global CCO di Publicis Worldwide, CCO Publicis Groupe Italia, CEO Le Pub Nederlands and Creative Chairman at Le Pub and the LIA Integration Jury President stated, “There were a lot of very interesting pieces. The Grand LIA for Integration was awarded to Cadbury. It was a very clever way of combining creativity and data in a way that was all about getting results in a functional and efficient way.
Barbara Levy, President of LIA, said, “Almost every jury found work from India praiseworthy. This just shows how remarkable the work is. They did not just win a Grand but Indian work had a visible presence throughout the show. Kudos to all the winners!”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 79, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
