London: The London International Awards (LIA) has officially opened entries for its milestone 40th edition, set to take place at Encore @ Wynn, Las Vegas. This year, 18 globally renowned Jury Presidents will oversee the judging across 30 categories, reaffirming LIA’s position as one of the most prestigious global platforms honoring creative excellence.
Among the newly announced Jury Presidents is Linda Cronin, EVP Global Media at Monks, who will preside over the inaugural ‘Creativity in Media’ competition. This new category has been introduced to spotlight standout creativity that elevates the role of media—from inspiring ideas to innovative channel executions.
Speaking about the opportunity, Linda Cronin said, “Media performance and digital growth have become increasingly reliant on thumb-stopping ad creative, and it’s leading to more collaboration than ever before between media buyers, designers and creative strategists. I’m honored to be part of the jury panel for LIA’s 2025 Creativity in Media to help recognize creative excellence that is making media more effective and more impactful on the bottom line.”
The Creativity in Media category reflects the evolving nature of advertising, where the fusion of data, placement, and inventive storytelling creates stronger connections and tangible results. The jury will assess work that not only showcases creative brilliance but also redefines how media can be a powerful enabler of brand success.
Barbara Levy, President of LIA, highlighted the importance of assembling world-class talent for the jury process, “We take great care in inviting the best people to judge as it is a big responsibility. These are highly respected industry leaders who create and look at ideas all the time, so they can distinguish between mediocre, good and excellent work in terms of creativity.”
The 2025 Jury Presidents:
Ambient & Activation | Billboard | Poster | Print
Chaka Sobhani
President / Global Chief Creative Officer
DDB Worldwide
Audio & Radio
Sbu Sitole
Chief Creative Officer
The Odd Number, Johannesburg
Branded Content and Branded Entertainment
Javier Campopiano
Global Chief Creative Officer
McCann Worldgroup & McCann
Creative Strategy
Sandi Preston
Chief Strategy Officer
Translation – Division of United Masters, Brooklyn
Creativity In B2B and Transformative Business Impact
Gavin Chimes
Chief Creative Officer
Howatson+Company, Sydney
Creativity In Media
Linda Cronin
EVP Global Media
Monks
Creativity In PR
Judy John
Global Chief Creative Officer
Edelman
Design and Package Design
Thomas Mueller
Global Head of Design / Chief Design Officer, EMEA
Accenture Song
Digital and Use of Social Media & Influencers
Samira Ansari
Chief Creative Officer
Ogilvy NY
Evolution and Creative Use of Data
Gabriel Schmitt
Global Chief Creative Officer
Grey
Health & Wellness
Stephanie Berman
Global Chief Creative Officer
The Bloc
Health & Wellness-Craft and Pharma & Medical-Craft
Steve Martin
Creative Director – EMEA & Global
Syneos Health
Integration and Direct
Chris Beresford-Hill
Worldwide Chief Creative Officer
BBDO
Music & Sound
Lucas Sfair
CEO / Head of Audio
Bumblebeat, São Paulo
Non-Traditional
Marco Venturelli
Global CEO / CCO Leo |
CEO / CCO Publicis Conseil |
CCO Publicis Groupe France
Pharma & Medical
Collette Douaihy
Global Chief Creative Officer, Health
Dentsu Health
Production & Post-Production and Music Video
Paul Hunter
Co-Founder
PRETTYBIRD
TV & Cinema and Online Film
Vicki Maguire
Chief Creative Officer
Havas London
The LIA Entry System is open with a 25% discount before June 10. Judging in Las Vegas is set for September 25 to October 3, with winners announced by October 5.
