MUMBAI: Libas, an ultrafast fashion brand, today announced the launch of ‘Saj Dhaj Ke – Season 2’. This is the sequel to its iconic wedding campaign. Building on what was done last year, the campaign celebrates the joy, style, and cultural richness of India’s wedding season through curated festive collections and immersive experiences across stores and digital channels.
All flagship stores pan India have been transformed into festive spaces, inspired by marigolds, the quintessential symbol of auspicious beginnings in Indian weddings. From haldi and mehendi to cocktail and wedding day celebrations, Libas offers curated wardrobes for every occasion, designed to make every moment special and stylish.
The campaign is supported by a digital-first strategy, with social media activations, influencer collaborations, and creator-led content that bring the Saj Dhaj Ke spirit online. Through immersive storytelling, Libas aims to engage Gen Z and millennial audiences while reinforcing its leadership in wedding fashion.
Sidhant Keshwani, Founder & CEO, Libas said, “The campaign builds on the success of last year, enhancing both our retail and digital experiences. Saj Dhaj Ke is not just about clothes — it’s about creating an omnichannel experience that engages, inspires, and positions Libas as the go-to brand for festive fashion”
With Saj Dhaj Ke – Season 2, Libas looks to reaffirm its role as the ultimate destination for wedding fashion, turning every celebration into a stylish and memorable experience.
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