Bengaluru: Licious, India’s first D2C unicorn, announced the appointment of Prashant Verma as Chief Revenue Officer. The country’s largest tech-first D2C fresh meats and seafood brand will focus on amplifying growth and profitability as it enters the next phase of evolution.
A seasoned leader for digital-first businesses, Prashant brings 15+ years of rich experience across growth, brand building, strategy, marketing and sales, across diverse sectors including e-commerce, consumer internet, FMCG and financial services. His mandate at Licious entails P&L ownership, category management, brand, product development, platform growth, and new city expansion.
Prior to joining Licious, Prashant led marketing and growth at Grofers, where he drove e-commerce adoption and the brand’s 20x growth over four years. He loves building fearless teams that challenge the status quo, break boundaries, and achieve moon-shot goals.
An alumnus of IIM Ahmedabad and NSIT Delhi, Prashant has led brand strategy for Lowe Lintas and Leo Burnett across multiple sectors such as consumer internet (Freecharge), FMCG (Unilever – foods, oral care, and desserts), and financial services (Axis Bank). He began his career with ICICI Bank and Avaya.
Commenting on Licious’ latest leadership hire, Abhay Hanjura & Vivek Gupta, Co-Founders, Licious, said, “We are at a point in our journey where we are not building Licious, instead Licious is building us. Hence, hiring domain leaders and industry experts is an integral part of our growth strategy. Prashant’s inspiring professional journey and first-hand experience with digital growth will help us unlock the next level of opportunities for the animal protein sector, particularly in the current scenario where the D2C market is at an inflection point. We look forward to Prashant continuing to champion the category transformation and set new benchmarks for now and the future. We are thrilled to welcome him on board!”
Prashant Verma, Chief Revenue Officer, Licious, stated, “I am delighted to join Licious at an inflection point in the brand’s growth journey. As a leader in the meats and seafood category and the first D2C unicorn in the country, Licious provides me with a riveting opportunity to create consumer delight and build a moat with the unique intersection of product, platform, and service. I look forward to building one of the most loved consumer brands in the country and creating playbooks for the D2C industry.”
Apart from being a keen observer of consumer behavior and digital technologies, Prashant is passionate about running and football. He has won national and international awards for marketing excellence, likes to mentor early-stage start-ups, and is a guest faculty at select Indian B-schools.
Since its inception in 2015, Licious has adopted 100% traceable and sustainable sourcing practices, creating quality benchmarks for the industry. The Bengaluru-based brand is also the first meat and seafood brand from India to be certified with FSSC22000, one of the highest food safety certifications in the world. Built on the farm-to-fork business model, Licious controls the entire supply chain, powered by stringent cold chain control to maintain the quality and freshness of products from the time of procurement, processing, and storage until the time it reaches the end consumer. The brand is synonymous with a smooth, trustworthy, and hassle-free meat and seafood shopping experience.
Currently, Licious has 3500+ employees and a strong presence across 14 Indian markets, namely Bengaluru, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Jaipur, Coimbatore, Kochi, Puducherry, Vizag, Vijayawada, and Kolkata.
