Bengaluru: Licious, a direct-to-consumer meat and seafood brand, celebrated the festive spirit with a heartwarming initiative to honor its long-serving delivery executives. Through a touching social media video, the brand paid tribute to these unsung heroes, who play an integral role in delivering exceptional customer experiences.
The campaign spotlighted a few of the brand’s oldest delivery heroes, showcasing their stories, dedication, and the pride they feel as part of the Licious family. The video features these executives reflecting on their commitment to timely and high-quality deliveries, sharing memorable moments, customer appreciation stories, and even lighthearted anecdotes from their journeys.
The highlight of the campaign was a surprise visit by Licious founders Abhay Hanjura and Vivek Gupta, who expressed heartfelt gratitude to the delivery heroes. The founders personally presented gift hampers, symbolizing the company’s deep respect and appreciation for its people.
Delivery executives are at the heart of Licious’s operations, serving nearly 1.2 million customers monthly through its app. The company’s flagship Infiniti loyalty program has over 2 lakh weekly active subscribers, contributing to 58% of its monthly business. This campaign underscores the brand’s commitment to valuing its workforce and creating a culture of gratitude and respect.
Through this initiative, Licious not only spread festive cheer but also reinforced its philosophy of celebrating the people who drive its success, ensuring a memorable Christmas for its delivery heroes.
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