Lifebuoy, which claims to be the world’s largest selling germ protection soap brand, has collaborated with toy design company Imagimake to launch ‘H for Handwashing Games’
The announcement comes on the eve of Global Handwashing Day, October 15, 2023. These innovative games are guided by Lifebuoy’s behaviour change model and are designed to engage and educate young Indian minds by seamlessly blending the joy of play with the essential practice of hand hygiene, informed an official statment.
According to the company. recent trends across the globe show that handwashing rates with soap have drastically reduced in the post-Covid era. It finds that one of the primary reasons for the decline has been the hygiene fatigue caused by the pandemic.
The ‘H for Handwashing Games’ is a direct response from Lifebuoy to this fatigue and aims at reigniting healthy hand hygiene habits amongst the kids by leveraging the transformative power of play, the statement added.
Madhusudhan Rao, Executive Director and General Manager – South Asia (Beauty & Personal Care), Hindustan Unilever, said, “The H for Handwashing Games upholds our brand’s purpose and commitment to inspire and foster good hygiene habits that last a lifetime. The reimagined classic board games from India creatively addresses the hygiene fatigue and makes handwashing fun, exciting, and a part of everyday play. We are confident that these games will reignite the relevance of handwashing among kids with help of one of the most powerful tools of learning – play.”
The collection features four board games: “Germs & Ladders”, “Handwashing Ludo”, “Soap-Tac-Toe” and “Lose the Germs”.
The games also use the reward mechanism of trophies and wristbands to further associate hand hygiene habits with health through positive stimulus. At the end of each game, kids will be encouraged to take a pledge to champion the habit of handwashing with soap, ensuring a lasting impact on behaviour even after the playtime.
The initiative has received endorsements from the state governments of Delhi, Punjab and Haryana. The games will be made available for students from state-run schools across these states and is expected to encourage over 75,000 kids across the region to cultivate the habit of handwashing with soap.
“Play is a fantastic driver of learning, bringing about connections with a purposeful and joyful flow! These games are a testament to the power of play, and its ability to bring about change,” said Disha Katharani, Co-Founder, Imagimake.
The ‘H for Handwashing’ initiative began in 2020 and has impacted over 12 million children from more than 30,000 schools across 25 countries, according to the company.
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