• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, January 22, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

LinkedIn rolls out new updates for Sales Navigator to help accelerate virtual selling

by Editorial
May 16, 2020
in Featured, Mobile/Digital
3 min read
New Voot Original 'Go Fun Yourself' with Kusha Kapila to stream from 17th May
Share Share ShareShare

New Delhi: As the world of work continues to rapidly change, LinkedIn has globally introduced new features this quarter to help marketers and the sales community build upon their virtual selling strategy- to help continue to support buyers during this tough time. Sales and marketing teams want to be empowered with advice that they can put into action — so that they can continue to be the trusted partners to their customers that they have always strived to be.

To best help support three primary drivers of virtual selling – real-time insights, collaboration, and relationship building, LinkedIn has rolled out new features to Sales Navigator to support virtual selling in this new world. Here are some of the new features and how they support virtual selling in this new world:

Real-Time Insights

Understanding what information is resonating with the buyers can be especially challenging when marketers are unable to meet in-person and read body language. As today’s workforce is juggling both work and personal responsibilities during the day, finding time to speak on the phone may be limited. LinkedIn’s new Smart Links enhancements help marketers stay connected with the buyers with real-time insights into what content matters most to them based on what they choose to read and/or share with colleagues.

The new additions help marketers easily package and share content without leaving the Sales Navigator workflow, while also tracking engagement to gain insights into what prospects and customers are most interested in. With LinkedIn’s new Smart Link enhancements, marketers can:

  • Create a Smart Link from within InMail
  • Access your created Smart Links from messaging on your mobile device
  • Receive alerts when someone is engaging with the content they shared
  • Log activity  directly back to their Microsoft Dynamics 365 Sales or Salesforce CRMs to track how buyers engaged with content

As a  Sales Navigator admin, one can now track Smart Link usage to better understand how often reps are sending content and which reps are getting the most views.

Collaboration

It seems like collaboration has never been more important or challenging. Working together, in lock-step, to efficiently and effectively navigate a sales cycle, even when marketers and sales community can’t physically work together as a team or connect with buyers in-person. This quarter, LinkedIn is expanding two features to support brands with collaboration across their sales team:

  • Contact Creation for Microsoft Dynamics 365 Sales: Similar to the integration with Salesforce announced last quarter, this new integration with Microsoft Dynamics 365 Sales gives marketers the ability to create a contact record in their CRM directly from a Sales Navigator Lead Page or Lead List so that CRM information is up to date, accurate and shared across the sales organization
  • Notes in Sales Navigator: LinkedIn has consolidated Notes and Comments into Notes shared in Sales Navigator Lists, Lead Pages and Account Pages to help marketers find information across the Sales Navigator platform. In this new world of sales, collaboration is even more critical, and this new singular notes view helps decide whether one wants to make their notes “private” or “public”.

Relationship Building

Building and nurturing relationships with prospects and customers virtually may be a new and challenging endeavor for sales teams. LinkedIn’s new Alerts panel is designed to help one easily interact with buyers from within the Sales Navigator homepage. The new panel allows one to “like,” “comment,” and “share” any time a saved lead posts or shares on LinkedIn without leaving Sales Navigator.  Small gestures, like this, can go a long way in building and nurturing relationships.

Tags: LinkedIn Sales Navigatorvirtual selling strategy

Related Posts

Flags Communications bags communications mandate for SS Innovations, India
Featured

Flags Communications bags communications mandate for SS Innovations, India

by Editorial
January 22, 2021
0

New Delhi-based, Flags Communications has successfully executed the trade and media press launch for SS Innovations - Robot Surgery System...

Read more
Hindware rolls out brand new campaign 'Thoughtful is Beautiful'
Brand Stories

Hindware rolls out new brand campaign ‘Thoughtful is Beautiful’

by Editorial
January 22, 2021
0

New Delhi: Hindware, the leading bathware brand has kickstarted the New Year with its new brand campaign ‘Thoughtful is Beautiful’....

Read more
TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021
Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang

Sony YAY! is all set to explore new dimensions in the ever-changing kids’ entertainment domain and welcome 2021 with a bang: Leena Lele Dutta

January 21, 2021
Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

Adapting to the new normal, and how the real world will subsume in the newly necessitated virtual world is what will drive the way forward: Dinesh Chhabra

January 21, 2021
Ashok Namboodiri

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

January 20, 2021
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021
We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

We truly aim to nurture long-standing relationships with our partners by offering curated solutions and delivering value: Kartik Mahadev

January 20, 2021

Subscribe to Newsletters

Trending

Zee Kannada to telecast new serial ‘Sathya’ on 7th December
Featured

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

by Editorial
December 3, 2020
0

Bangalore: Kannada GEC Zee Kannada is all set to telecast 'Sathya' new serial from 7th December at 9:00 PM only...

Ashok Namboodiri

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

January 20, 2021
RepIndia

RepIndia rewards its employees with special holidays for their consistent support during the pandemic

January 22, 2021
Zivame launches 'No Strings Attached with Zivame!' campaign in collaboration with Prashasti Singh

Zivame launches ‘No Strings Attached with Zivame!’ campaign in collaboration with Prashasti Singh

January 22, 2021
Ozone Group announces organisational restructuring with a new leadership team

Ozone Group announces organisational restructuring with a new leadership team

January 20, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.