Lionsgate Play, the global entertainment brand, has unveiled its revamped brand identity across South Asia including India, Indonesia, Philippines, and Malaysia.
The new logo, inspired by the concept of a prism, represents diverse storytelling perspectives. The brand stated that it stands for core values like bravery, inclusivity, provocation, empowerment, and authenticity.
Along with the revamped identity, the company aims to improve the user experience through an advanced user interface with smooth navigation and faster app loading times, informed an official statement.
Sharing his thoughts on the same, Rohit Jain, President, Lionsgate Play Asia, said, “As a brand, Lionsgate Play not only provides opportunities for a range of voices to be expressed, but it seeks to present characters with complexity and depth. The new identity represents innovation, energy and excitement; the perfect embodiment of all that we aim to achieve for the brand. Through this refreshed identity, our goal is to provide premium content that is consistent, original and bold. We hope our efforts appeal to the viewers and showcase the true essence of what Lionsgate Play is about.”
Commenting on the new brand identity, Amit Dhanuka, Executive Vice President of Lionsgate, said, “Lionsgate Play is a global entertainment brand offering premium content at a fair price – we tell stories that embrace unique perspectives and broaden the horizons of our viewers. As Lionsgate Play continues to strengthen its presence across South Asia, our new brand identity will stand testament to present bold, diverse and captivating narratives that resonate with audiences. The brand refresh reflects the brand’s core values – relentlessly brave, innately inclusive, purposely proactive, creatively empowering and authentically engaging. It is multifaceted in its approach to storytelling, and this is where we draw our inspiration, providing audiences with the best viewing experience.”
