Dentsu Isobar’s Anish Varghesehas has been appointed as the Chief Creative Officer by Digital agency Liqvd Asia.
Varghese with his experience over 22 years in advertising and building narratives for new-age digital advertising will be responsible for accelerating Liqvd Asia’s creative businesses as well as champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to its clients, in his new role.
He has worked with brands such as Visa, Kia, Reebok, National Geographic, Royal Challenge, Captain Morgan, Bira, CEAT, Marks & Spencer, Malabar Gold & Diamonds, Skore, Toyota, ICICI Bank, Acer, etc.
He was the mentor and practice lead for the Creativity, Innovation Wing – NowLab& Films Division – Orange Candy for Dentsu Isobar. He played an instrumental role in the growth story and portfolio-building for Dentsu Isobar & Interactive Avenues (IPG Group).
Arnab Mitra, Managing Director, Liqvd Asia, commended Anish’s appointment by saying, “Anish will be a fabulous asset to Liqvd Asia, and we are excited that he is joining us. He comes with a reputation for creating successful and famous campaigns for brands across different sectors; he brings a unique combination of global and regional experience and craft. He has the energy to mentor, create and lead. I have no doubt he will inspire the best in our people. I am really looking forward to working with him.”
Varghese commented on his appointment by saying, “My whole career has been driven by the aim of transforming agencies and building a complete culture of creativity. I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I am looking forward to working with the bright and young team here at Liqvd Asia and motivating the client to build incredible stories with experience and modern creativity.”
