New Delhi: Livguard has announced its association with Punjab Kings for the 2026 season of the Indian Premier League, coming on board as the team’s Exclusive Power Partner.
The partnership is aimed at leveraging the scale and cultural influence of the IPL to amplify Livguard’s energy solutions narrative, with a strong focus on visibility, fan engagement, and mainstream relevance. Through jersey branding, player-led content, and on-ground activations, the brand seeks to connect with a wider audience across the country.
As one of India’s most high-impact sporting properties, the IPL continues to serve as a powerful platform for brands to engage consumers at scale. For Livguard, this association builds on its long-standing connection with the tournament, enabling it to move beyond category awareness and into deeper consumer conversations around reliability, sustainability, and everyday energy needs.
The collaboration also aligns with the brand’s broader vision of supporting smarter and more sustainable energy choices, as Indian households and businesses increasingly seek efficient and future-ready solutions. Livguard’s portfolio spans inverters, inverter batteries, automotive batteries, and solar solutions, reinforcing its positioning as a comprehensive energy solutions provider.
Rakesh Malhotra, Founder, SAR Group, said, “India’s energy future will be defined not only by generation capacity, but by how securely, intelligently, and efficiently energy reaches homes and businesses. At a time when the country is placing growing emphasis on energy efficiency, resilience, and sustainability, this association gives us a powerful platform to take that conversation to a wider audience. At Livguard, we believe the future will be shaped by intelligent, dependable, and future-ready energy solutions that strengthen energy security and support modern lifestyles. IPL is an emotion for the country, and it gives us the scale to bring this message into mainstream focus and reinforce why such solutions are becoming essential for a modern India.”
Satish Menon, CEO, Punjab Kings, said, “We’re pleased to welcome Livguard as our Exclusive Power Partner for the upcoming season. Their focus on reliability and future-ready energy solutions aligns well with the way we think about building a consistent and resilient team environment. We look forward to working together and creating meaningful engagement for fans over the course of the IPL.”
Saurabh Arora, CCO, Punjab Kings, added, “Partnerships like these are about finding a natural fit, and Livguard’s values integrate seamlessly into our larger ecosystem. Through this collaboration, we aim to build a steady and authentic connection with fans while delivering value for the brand at the same time.”
As part of the partnership, Livguard and Punjab Kings will collaborate on player-led engagements, digital campaigns, meet-and-greet initiatives, and immersive fan experiences. The association aims to strengthen consumer connect while reinforcing Livguard’s positioning in reliable and future-ready energy solutions.
With a growing footprint across over 21,000 pincodes, more than 600,000 rooftop solar installations, and a customer base exceeding 1.8 million, Livguard continues to expand its presence across India’s energy ecosystem. As IPL 2026 progresses, the brand will leverage this partnership to deepen engagement with consumers and highlight the importance of performance-driven, sustainable energy solutions.
