Mumbai: Lloyd, the consumer durables brand from Havells India, has launched the Stunnair Air Conditioner, a signature product from its new Luxuria Collection, with a vibrant and stylish ad campaign featuring superstars Mahesh Babu and Tamannaah Bhatia. Touted as India’s first AI-powered designer AC, the Stunnair blends innovation, aesthetics, and smart cooling in one sleek package.
The new campaign, conceptualized by McCann, captures the sleek sophistication and high-performance features of the Stunnair AC. The film follows a humorous exchange between Mahesh Babu and Tamannaah Bhatia as they relive moments from a recent house party, only to realize that the real showstopper wasn’t the gathering—but their Stunnair AC, which stole the spotlight with its futuristic design and intelligent features.
Designed to elevate modern living spaces, the Stunnair comes with a ribbed sliding fascia, customizable mood lighting, and AI-powered technology that enables presence detection, voice commands without WiFi, and dynamic airflow modes like “Find Me” and “Miss Me.” With rapid cooling that drops temperatures to 18°C in just 30 seconds, and efficient performance in extreme heat up to 60°C, it combines design flair with robust functionality.
Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd., shared his insights on the new campaign, “The campaign tells a story of how innovation and design can transform the everyday experience of air conditioning, making Stunnair the true showstopper in any setting. The campaign showcases industry first features in a playful and humorous storytelling style, striking the right balance to convey the product USPs and reinforcing brands premium position. Our collaboration with Mahesh Babu and Tamannaah Bhatia for Stunnair brings our vision to life, combining their star power with a product that truly excels in performance.”
Alok Tickoo, Executive Vice President, Lloyd India, expressed his excitement about the launch, “We are proud to introduce the Lloyd Stunnair in the Luxuria Collection—an air conditioner that goes beyond functionality to become a statement piece in any space. Imagine walking into a room where cooling meets design, where an appliance doesn’t just serve a purpose but elevates the entire ambience. The Stunnair embodies this vision with its stunning looks and smart cooling technology. As consumers increasingly seek smarter, more stylish, and energy-efficient solutions, Stunnair represents Lloyd’s commitment to redefining home experiences with innovation and elegance.”
The launch is backed by a 360-degree marketing campaign, including television, digital platforms, print, and in-store activations, aiming to position Stunnair as a must-have for Indian consumers seeking both comfort and sophistication in their homes.
