Sunday, February 1, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

LML forms strategic alliance with former Harley Davidson Manufacturing Facility in India

by MN4U Bureau
January 20, 2022
in Featured, Marketing
Reading Time: 2 mins read
A A
LML forms strategic alliance with former Harley Davidson Manufacturing Facility in India
Share Share ShareShare

New Delhi: LML Electric has announced a strategic partnership with Saera Electric Auto, one of the largest auto two-wheeler producers formerly manufacturing for global major – Harley Davidson. Saera’s state-of-the-art facility strategically located in the auto hub of Bawal in Haryana is now set to produce the most disruptive range of the upcoming LML Electric vehicles. The highly advanced and innovative infrastructure of Saera, backed by its historical competence in manufacturing will now be leveraged to develop the much talked about and an anticipated EV range of products from the LML electric stable.

LML intends to build a future-ready manufacturing facility using Saera’s cutting-edge technology and processes. This is the first of many steps for LML to transition into a 100% ‘Make in India’ company by end of 2025. The manufacturing plant, which spans 2,17,800 square feet and has a capacity of 18,000 units per month, is equipped with best-in-class infrastructure. Its prior excellence in manufacturing for global behemoths would offer a distinct edge in streamlining, scaling up and providing world-class quality assurance to LML, making this a very promising collaboration.

As LML gears up to enter the exponentially growing EV industry, it is being approached by a wide array of design and engineering firms from Europe to Japan. Dr. Yogesh Bhatia, MD & CEO of LML along with his core team has been in talks with global manufacturing entities seeking futuristic collaborations in product design and engineering innovations.

Dr. Yogesh Bhatia, CEO of LML
Yogesh Bhatia

Commenting on the partnership, Dr. Yogesh Bhatia, CEO of LML, says, “We are very pleased to announce this important collaboration with one of the most reputed manufacturing names in the two-wheeler and auto segment. Saera was our first choice because the company holds unparalleled expertise and reputation with some of the world’s premier auto brands. 

At LML, we hold a strong vision with this alliance as we aspire to create a brand that is 100% localized and has an impeccable quality assurance that is world-class.”

“We foresee an immediate need for automakers to reduce their dependence on imports and build an infrastructure that is designed and capable to address the rapidly growing demand in India and the world over. We are confident that this partnership will be a stepping stone in our vision to redefine and reimagine the future of EV manufacturing in India to bring the country at par with global manufacturing standards.”, he further added

Tags: Harley-DavidsonLML ElectricSaera Electric AutoYogesh Bhatia

RECENT POSTS

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash
Marketing

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash

January 30, 2026
0

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a...

Read moreDetails
Netflix and Kimirica launch limited-edition Bridgerton fragrance collaboration by Shondaland
Marketing

Netflix and Kimirica launch limited-edition Bridgerton fragrance collaboration by Shondaland

January 30, 2026
0

MUMBAI: Luxury lifestyle brand Kimirica has unveiled a fragrance first collaboration with Netflix and Shondaland’s global series Bridgerton, signalling a...

Read moreDetails
Sunanda Khaitan elevated as Chief Marketing Officer – Beauty & Wellbeing at HUL
Marketing

Sunanda Khaitan elevated as Chief Marketing Officer – Beauty & Wellbeing at HUL

January 30, 2026
0

Mumbai: Hindustan Unilever Limited (HUL) has elevated Sunanda Khaitan as Chief Marketing Officer – Beauty & Wellbeing at Unilever. In...

Read moreDetails
Abhishek Sharma becomes the New Face of Xylys Watches
Marketing

Abhishek Sharma becomes the New Face of Xylys Watches

January 29, 2026
0

Mumbai: Xylys, a premium watch brand marketed and retailed by Titan Company Ltd., today announced Indian cricketer Abhishek Sharma as...

Read moreDetails
Hyundai drives global campaign with CNN Originals Series “K‑Everything”
Marketing

Hyundai drives global campaign with CNN Originals Series “K‑Everything”

January 29, 2026
0

Mumbai: Hyundai Motor Company has expanded its long-term partnership with CNN International Commercial (CNNIC) through an enhanced global campaign that...

Read moreDetails
Herbalife India’s vritilife welcomes Dr. Shivangi Rana as Skincare Expert
Marketing

Herbalife India’s vritilife welcomes Dr. Shivangi Rana as Skincare Expert

January 29, 2026
0

Bengaluru: Herbalife India, a health and wellness company, has announced the onboarding of Dr. Shivangi Rana as the Skincare Expert...

Read moreDetails

LATEST NEWS

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026

ANALYSIS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

PEOPLE

Galderma India names Geetika Saxena as Head of Digital Strategy
People

Galderma India names Geetika Saxena as Head of Digital Strategy

January 30, 2026
0

Mumbai: Galderma India has announced the appointment of Geetika Saxena as Head of Digital Strategy, reinforcing the company’s focus on...

MARKETING

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash
Marketing

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash

January 30, 2026
0

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a...

Subscribe to Newsletters

ADVERTISING

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads
Advertising

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads

January 30, 2026
0

Mumbai: The Economic Survey 2025–26 delivers one of its strongest signals yet to India’s advertising, media, and FMCG ecosystem: the...

PRINT

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour
Print

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour

January 19, 2026
0

New Delhi: Amar Ujala has announced the recipients of its highest literary honour, the ‘Akashdeep’ Award, under the Amar Ujala...

AUTHOR'S CORNER

6 Legal Red Flags in Influencer Contracts Most Brands Miss
Authors Corner

6 Legal Red Flags in Influencer Contracts Most Brands Miss

January 30, 2026
0

Businesses increasingly rely on social media influencers as a key marketing channel. However, in our experience, a significant number of...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

January 31, 2026
Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.