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Home Featured

Lokmat Media kickstarted “Dishoom” movie promotion at Zero Mile, Nagpur

by MN4U Bureau
June 25, 2016
in Featured, Marketing, Print
Reading Time: 2 mins read
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Lokmat Media kickstarted “Dishoom” movie promotion

Lokmat Media kickstarted “Dishoom” movie promotion

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Nagpur: Lokmat, Maharashtra’s number 1 daily, kickstarted promotion of the upcoming movie “Dishoom”, today at zero mile in Nagpur, Maharashtra, the heritage point which is the center point of country.

Presented by Eros International and Produced by Nadiadwala Grandson Entertainment, the movie star cast John Abraham, Varun Dhawan and Jacqueline Fernandez visited Zero Mile and DNC College ground to meet the people in Nagpur.

After starting their promotion from Zero Mile, the ‘Dishoom’ team along with Lokmat also met over 5000 fans at DNC College.  It was a fun filled evening for the people in Nagpur as all the three stars engaged with the fans bydancing to the tunes of song from the movie ‘Sau tarah ke’.

The celebs enthralled the audiences by clicking selfies with first 100 lucky students. People in Nagpur were enthusiastic and applauded the stars on their performances.

The stars entertained the people by engaging in fun activities.  Varun Dhawan lifted John Abraham and showcased his muscle power .Varun also shared quick tips for a fitter and healthier body with 3 men in the audience. Jacqueline was quizzed on her Marathi speaking skills.With this one of its kind activity people in Nagpur got an opportunity to have an enjoyable evening with their favorite bollywood celebrities.

Rishi Darda, Editorial and Joint MD at Lokmat said, “We at Lokmat, are delighted to welcome the star cast of the movie ‘Dishoom’ in Nagpur. We look forward to partner with movies for promotion and provide a platform to the people to meet the celebs.”

“By engaging in such activities we will generate innovative content on entertainment for our readers. The team at Lokmat, wishes the star cast of ‘Dishoom’ a great success,” added Mr. Darda.

‘Dishoom’ movie revolves around two buddy police officers Kabir and Junaid essayed by John and Varun.  This movie is directed by Rohit Dhawan.

The movie is scheduled to release on July 29, 2016.

Lokmat Media Pvt. Ltd. is a leading multi-platform media company with interests in a diversified portfolio of publishing, broadcast, digital, entertainment, community and sports verticals. ‘Lokmat’ is the largest read regional language newspaper in India with 23.5 million readers (Source: Total Readership, IRS ’12 Q4) and Maharashtra’s No. 1 daily with 11 editions and a circulation of 1.4 million copies (Source: Audit Bureau of Circulation, July – Dec ’14).

‘Lokmat Samachar’, with 3 editions is one of the largest read Hindi daily in the state of Maharashtra with over 1.3 million readers (Source: Total Readership, IRS ’12 Q4). ‘Lokmat Times’ has 3 editions.

 

Tags: DishoomDNC CollegeEros InternationalJacqueline FernandezJohn AbrahamLokmat Media kickstarted “DishoomLokmat Media Pvt. Ltd.Lokmat SamacharNadiadwala Grandson EntertainmentVarun Dhawan

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