Mumbai: Lokmat Maharashtra and Goa’s No 1 newspaper takes an initiative to create awareness on Rock music in Aurangabad, the tourist capital of Maharashtra.
Rock on 2 produced by Excel Entertainment and Eros International shall have the artists – Farhan Akhtar, Shradha Kapoor, Arjun Rampal and Purab Kohli perform in Aurangabad on November 2nd at 6pm. Rock on has been a cult movie which has stirred the urban audience earlier. This year the team is taking an effort to promote rock music to tier 2 towns and provide a platform for aspiring youth in these towns to nurture their rock music dreams.
Lokmat jumped in to create a special show at Aurangabad using its media marketing machinery and provide a platform to the people of Aurangabad to witness a rocking concert with the actual stars. It is also providing a platform for aspiring rock bands in Aurangabad basis which 1 talented rock band shall share an unique opportunity to do the opening act prior to Farhan Akhtar and Team’s main concert.
On November 2nd, Tata Tea Gold presents Lokmat Rock on 2 Concert powered by M K Construction, E- Rides and Kohinoor Sarees. The event is supported by local associations as Aurangabad Police, Prozone Mall and Radio Mirchi team in Aurangabad.
Lokmat has been instrumental in providing a platform to its readers driving thought leadership, social and environmental initiatives to connect with readers across the state. Whether it is Aata Baas or Jalmitra or Women’s Summit in Pune or Lokmat Knowledge Forum in Nagpur and Kahitarikar Thanekar in Mumbai and Thane or Sankskarache Moti, its largest school initiative. Its recent initiative Jalmitra – Save Water Campaign in May 2016 received an award in 56th ABCI Annual Awards held on Oct 28th in Mumbai.
Being the home of various platforms for women, youth and kids to express themselves, Lokmat has also given opportunity to its readers to interact with celebrities of movies through meet and greet programmes as done with stars as Ranveer and Deepika during Bajirao Mastani or Varun Dhawan, John Abraham and Jacqeline Fernandes for Dishoom and now Farhan Akhtar, Shradha Kapoor, Arjun Rampal and Purab Kohli from Rock on 2.
Aurangabad, being the tourist capital of Maharashtra has a large draw with locals and tourists visiting Maharashtra as a result of Ajanta Ellora.
Lokmat is the clear leader in Marathi print media having over 60% market share or double that of nearest competitor in Aurangabad.
