New Delhi: L’Oréal Paris has launched an exciting new digital campaign featuring Bollywood’s favorite couple, Aditi Rao Hydari and Siddharth. Building on the success of their previous collaboration, the duo reunites for another captivating digital film that showcases their signature chemistry and charm.
In this latest digital film, Siddharth takes to Instagram with a fun and nostalgic reel, referencing his iconic role from the 2003 cult classic Boys. In a light-hearted moment, he humorously addresses common hair woes, like dirt, sweat, and excess oil buildup, which can leave hair looking greasy. As the scenario unfolds, Aditi steps in with a solution—handing him the L’Oréal Paris Hyaluron Pure Shampoo, which tackles scalp issues and oil buildup effectively. The chemistry between the two shines as they engage in a playful banter about the shampoo’s key ingredients, Salicylic Acid and Hyaluronic Acid.
With an active lifestyle, maintaining a healthy scalp can be challenging, but L’Oréal Paris Hyaluron Pure Shampoo is designed to combat oil buildup, leaving hair feeling fresh, clean, and light.
The playful exchange continues as Siddharth, while a fan of the product, humorously reminds viewers that Aditi remains the official brand ambassador.
Commenting on the campaign, Dario Zizzi, General Manager, L’Oréal Paris India, said, “We are delighted to feature Siddharth once again in our digital film, given his infectious energy and humor. We are also grateful for Aditi Rao Hydari’s continued contribution to the L’Oréal Paris family. This campaign not only highlights their effortless chemistry but also addresses a common hair concern—oily scalp—through our scientifically advanced formula featuring Salicylic Acid and Hyaluronic Acid. At L’Oréal Paris, we are committed to developing innovative products that offer real beauty solutions.”
The latest digital film has already garnered a massive response, with millions of views and positive feedback from fans within hours of its release. The chemistry between Aditi and Siddharth has made the campaign a social media sensation. Through its blend of entertainment and expert-driven haircare solutions, this collaboration reinforces L’Oréal Paris’ position as a global leader in the beauty industry.
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