• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, August 13, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Lotte Chocopie & Coffy Bite launch innovative digital campaigns for #MothersDay2020

by Editorial
May 6, 2020
in Brand Stories, Featured
Reading Time: 1 min read
Lotte Chocopie & Coffy Bite launch innovative digital campaigns for #MothersDay2020
Share Share ShareShare

Chennai: Lotte India Corporation Ltd. celebrates this Mother’s Day with two innovative digital campaigns #PauseToThank (Lotte Choco Pie) and #ArgumentsWithMom (Coffy Bite).  While Lotte Choco pie seeks to thank all mothers on the occasion, Coffy Bite focuses on the many arguments that one has/had with his/her mom at different points in time.

The digital campaign titled #PauseToThank celebrates the bond of love and affection between a mother and her children. Lotte Choco Pie also launched its new digital film “PauseToThank”, which shows two kids wrapping a surprise gift for their mother and wishing her on the occasion. The iconic brand, Coffy Bite has an interesting take for Mother’s Day –  #ArgumentsWithMom  – highlighting age-old, fun-filled arguments, everyone has had with their mothers. While these arguments have continued for decades, to no end, the mother-child bond stays stronger than ever.

Commenting on the launch, Venkatesh Parthasarathy, VP Marketing, LOTTE India said, “We are extremely delighted to launch these campaigns to honor Moms – truly the most inspiring people in our lives. Mother’s Day is special for children as well as mothers and they get an opportunity to relish the everlasting bond of love and affection between them. Through these campaigns, we would like to create moments where people can thank their wonderful, endearing mothers and also an opportunity to make them feel special and to cherish some unforgettable moments spent together.”

YouTube links to the TVC is:

Tags: #ArgumentsWithMom#MothersDay2020#PauseToThankCoffy BiteLotte ChocopieLOTTE IndiaLotte India Mothers day campaignVenkatesh Parthasarathy LOTTE India

Related Posts

#MakeinIndia #MakingIndia: Godrej
Brand Stories

#MakeinIndia #MakingIndia: Godrej

by Editorial
August 13, 2022
0

Ardeshir Godrej failed in his first few businesses, but tasted success when he ventured into locks. The Godrej group, which...

Read more
Aaj Tak to release a historic documentary ’15 August 1947’ to commemorate 75 years of freedom
Featured

Aaj Tak set to release historic documentary ’15 August 1947’ on 13th August

by Editorial
August 13, 2022
0

Aaj Tak is set to release a demonstrative documentary titled ’15 August 1947’, showcasing unheard, unsaid and unseen footage of...

Read more
#Makeinindia #MakingIndia: Dabur

#Makeinindia #MakingIndia: Dabur

August 12, 2022
#MadeInIndia #MakingIndia: Bhima

#MadeInIndia #MakingIndia: Bhima

August 12, 2022
#MadeInIndia #MakingIndia: Margo

#MadeInIndia #MakingIndia: Margo

August 12, 2022
#MadeInIndia #MakingIndia: MDH

#MadeInIndia #MakingIndia: MDH

August 12, 2022
#MadeInIndia #MakingIndia: Muthoot Finance

#MadeInIndia #MakingIndia: Muthoot Finance

August 12, 2022
#MadeInIndia #MakingIndia: Tata

#MadeInIndia #MakingIndia: Tata

August 12, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.