Lotte India, of India’s confectionery business, is embarking on an ambitious growth strategy with a new launch of the coffee-toffee brand Coffy Bite.
Coffy Bite Rich, a new offering is an irresistible combination of nostalgia by innovatively fusing rich coffee and creamy vanilla, guaranteeing a delightful coffee-based taste experience.
“The introduction of Coffy Bite Rich marks a pivotal moment in the brand’s journey, catering to changing consumer preferences and tapping into the burgeoning demand for hard-boiled candies. We anticipate the Coffy Bite Rich to play a significant role in our overall revenue growth, since the category is growing“. stated Milan Wahi – Managing Director – Lotte India. “The new product is set to become the epitome of rich coffee and creamy vanilla, a product that not only resonates with consumers’ choices but also becomes an integral part of the lives of every Indian,” he added.
Coffy Bite Rich features a unique alternating swirl pattern, providing a visually appealing candy that stands out amidst the fierce competition in the confectionery market.
With the launch of Coffy Bite Rich, the company aims to continue its inspirational journey in transforming India’s confectionery experience through its innovative offerings.
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(This information is published from a press release.)
