Chennai: Lotte India, a leading name in the Indian confectionery market, has partnered with music sensation Yashraj Mukhate to launch a new anthem, ‘We Are All Peperos’, celebrating friendship, love, and the joy of sharing. The campaign marks Lotte India’s foray into music marketing, leveraging the universal appeal of music to connect with Gen Z consumers while reinforcing Pepero’s positioning as a fun, shareable snack.
Curated in Yashraj’s signature quirky style, the anthem features peppy, foot-tapping music and a vibrantly picturized video that captures youthful energy, bonding, and positivity. The storyline sees Yashraj playfully winning over his girlfriend’s protective brother with Pepero, turning the snack into a symbol of connection and togetherness.
Commenting on the launch, Milan Wahi, Managing Director – Lotte India, said, “Pepero is more than just a snack. With the Korean Wave sweeping across India, we saw an opportunity to introduce Pepero through a cultural lens that deeply resonates with Gen Z. Music has always been a powerful connector, and through our collaboration with Yashraj, we hope to inspire young consumers to celebrate togetherness in the most fun and memorable way.”
Yashraj Mukhate added, “Working on the Pepero anthem was an exciting challenge because it allowed me to blend the fun and quirky nature of music with the universal joy of sharing food. The peppy vibe of the track and the colorful visuals truly capture the spirit of celebration, and I’m thrilled to be part of a campaign that is all about positivity and togetherness.”
Lotte Pepero, Korea’s number one biscuit snack from Lotte Wellfood, was recently launched in India, positioning itself as a snack designed to be shared. The ‘We Are All Peperos’ campaign is now live across Lotte India’s social media channels, inviting young consumers to join in the celebration of love, friendship, and shared joy.
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