Bengaluru: Some stories don’t end—they evolve, grow, and return to where they first took shape. Lotto, the iconic Italian sportswear brand, announced its renewed collaboration with tennis legend Sania Mirza, who joins as Brand Ambassador and Chief Advisor for Women’s Sports.
For Sania, this partnership is more than a reunion—it is a homecoming. It marks a return to a bond that began when she was just 19, a young athlete celebrated for her multidimensional personality, unfiltered confidence, and distinctive presence both on and off the court. Long before her Grand Slam victories, Lotto recognized her individuality, believing not only in her potential achievements but also in the quirk, confidence, and unapologetic spirit she carried even then.
Abhishek Ganguly, CEO, Agilitas Group, said, “Sania represents what Lotto stands for, authenticity, confidence, and a way of engaging with sport that goes beyond results. She has always stood at the intersection of sport, culture, and community in India, shaping how a generation sees self-belief and individuality. This partnership reflects that shared philosophy.”
Sania Mirza, Former Indian Tennis Player, Brand Ambassador & Chief Advisor for Women’s Sports, Lotto, added, “Lotto believed in me at a time when I was still discovering my own voice as an athlete. Coming back now feels natural, not just as a player, but as someone who can help shape how women experience sport and movement. This role allows me to contribute beyond the court, and that makes this partnership deeply meaningful to me.”
In her role as Chief Advisor for Women’s Sports, Sania will work closely with Lotto to shape and strengthen the brand’s women’s athleisure and sportswear journey, spanning footwear and apparel. Her focus will be on building a stronger sense of community and relevance for women, ensuring that Lotto evolves with them, not just for them, grounded in her lived experience, perspective, and voice.
