MUMBAI: LoveChild Masaba returns as the official partner of the Mumbai Indians Women’s Team for the second year in a row, and this time, the game is all about getting ‘Ghuss Ghuss Ke’ – but with a twist! The brand’s campaign featuring Masaba Gupta’s hands-on, detail-obsessed approach now makes its way onto the cricket field, as Mumbai Indians stars Harmanpreet Kaur, Yastika Bhatia, and Akshita Maheshwari take centre stage in a brand film.
Masaba is seen ‘ghuss ghuss ke’ inserting herself into the team’s game strategy, much to the amusement of the Mumbai Indians players. As she strategises with the squad, suggesting moves and cricket tactics, the tables soon turn. Harmanpreet, Yastika, and Akshita decide to give Masaba a taste of her own medicine—‘ghuss ghuss ke’ right into LoveChild’s product development! From picking the “perfect” lipstick shade to critiquing the formulations with expert-level sass, the players hilariously take on Masaba’s detail-oriented ways, turning the beauty boss into the one being coached.
Masaba Gupta, founder LoveChild Masaba, shares, “Our partnership with Mumbai Indians Women is all about celebrating passion, involvement, and going all-in, whether it’s cricket or beauty. Much like Women’s cricket, with LoveChild its always been about pushing the envelope while keeping the ethos in place; making great hybrid products for all Indian skin tones, whatever it takes!”
A Mumbai Indians Spokesperson said, “We are thrilled to continue our partnership with LoveChild Masaba. The ‘Ghuss Ghuss Ke’ campaign brings out the shared spirit of passion, commitment, and fun that both our team and the brand embody. This playful film is a testament to how cricket and beauty can come together in an exciting way for our fans.”
“Our continued partnership with Mumbai Indians is an attempt to bolster our brand’s ever expanding retail presence and strengthen our brand message. As the worlds of Beauty & Sport collide, we’re excited to bring Masaba’s intricately curated approach with LoveChild products to the cricket field”, said Pratik Mukherjee, Brand Head, LoveChild Masaba.
The campaign aims to highlight the synergy between LoveChild Masaba and Mumbai Indians Women – two companies that say they believe in fearlessness, self-expression, and going the extra mile. Whether on the field or in beauty, it’s all about showing up with confidence and passion is the message.
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