Mumbai: LS Digital, an integrated Digital Business Transformation (DBT) company, has announced the launch of SynapseSync under its DataQuark vertical — a new-age solution designed to help brands achieve accurate, privacy-safe, and omnichannel conversion tracking.
Built to bridge the widening data gap caused by fragmented user journeys and tightening global privacy regulations, SynapseSync integrates Meta’s Conversion API (CAPI) and Google’s Enhanced Conversions (EC) into a single, secure on-premise product. The platform ensures every customer action — whether online, in-app, or offline — is captured, unified, and shared with advertising platforms in real time for better campaign performance and measurable ROI.
The launch directly addresses what LS Digital calls the “Pixel Problem” — the growing decay of conversion data due to privacy policies and cross-channel complexities. This signal loss limits the AI learning capabilities of major ad platforms, leading to inaccurate targeting and declining marketing ROI. With SynapseSync, LS Digital enables brands to reclaim ownership of first-party data, ensuring comprehensive, privacy-safe capture of critical customer actions while delivering actionable, omnichannel insights that drive smarter marketing investments.
Key Features of SynapseSync
- Privacy-First Architecture: Deployable within a brand’s secure cloud environment, aligned with IT governance, VAPT protocols, and InfoSec standards.
- Omnichannel Conversion Coverage: Captures signals from web, app, CRM, and in-store transactions, linking digital spend to physical sales.
- Signal Loop Integrity: Syncs lead form data with backend systems and re-transmits verified conversion signals to ad platforms for accurate attribution.
- Rapid Deployment: Plug-and-play setup ready within three weeks, ensuring quick readiness for campaign peaks.
Brands adopting SynapseSync have seen 25–30% lower Customer Acquisition Costs (CAC) and a 10–28% increase in attributed conversions, along with a 2x–3x uplift in Return on Ad Spend (ROAS) driven by cleaner data and faster AI learning cycles.
Vinay Tamboli, CEO of DataQuark, said, “Marketers today are flying blind because traditional browser-based pixels can no longer capture the full picture of customer activity needed to power multi-million-dollar campaigns. In today’s privacy-first world, building resilient data infrastructure is vital. Most available platform signalling connectors are in-adept to satisfy all privacy norms. SynapseSync provides a fortified, secure foundation that not only complies with evolving privacy laws but also transforms a brand’s first-party data into a powerful, automated asset. The platform fuels smarter measurement and sustainable ROI, empowering leaders across BFSI, retail, and FMCG to make confident, data-driven decisions.”
Prasad Shejale, Founder and CEO of LS Digital, added, “The future of digital marketing is no longer about maximizing spend; it is about maximizing the quality and utility of your data. SynapseSync is the solution for the era of Digital Business Transformation (DBT). It moves enterprises beyond fragmented marketing measurement, offering a single, unified data stream that drives measurable business growth, ensures compliance, and fundamentally improves the profitability of every dollar spent on media.”
As India moves toward a DPDP-compliant data landscape, fragmented, third-party integrations are becoming obsolete. With SynapseSync, LS Digital empowers brands to secure their conversion data, unify customer journeys across every touchpoint, and maximize ROI — establishing a robust foundation for the festive season and beyond.
