Mumbai: Lufthansa German Airlines, in collaboration with WPP Media, has unveiled the latest edition of its flagship experience-first campaign — Lufthansa Insider — featuring Indian actress Sreeleela. The campaign seamlessly integrates Lufthansa’s premium travel ethos with Sreeleela’s charm and authenticity, creating a culturally resonant narrative aimed at inspiring modern travellers.
Developed by Mindshare India in partnership with its UK teams, Insider Guide 2.0 positions Lufthansa as more than an airline — a travel-lifestyle brand that connects people, cultures, and experiences. The campaign highlights London’s rich cultural fabric and vibrant lifestyle while showcasing Lufthansa’s premium service, cultural connectivity, and aspirational journeys.
Targeting India’s growing segment of premium travellers who seek immersive and authentic experiences, the campaign follows Sreeleela on an exploration of London, guided by UK creator Anastasia. Together, they uncover the city’s cultural, lifestyle, and culinary hotspots, revealing a perspective rarely seen by tourists.
Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia & Pacific of Lufthansa Group, said:
“We’re excited to introduce Lufthansa Insider 2.0, our latest experience-led campaign developed in collaboration with Mindshare India and beautifully brought to life by the talented and charismatic Sreeleela. This campaign reflects Lufthansa’s essence as a true travel-lifestyle brand—one that celebrates meaningful connections, sparks curiosity, and delivers world-class experiences. By merging innovative storytelling with authentic influencer engagement, we’re redefining what global brand collaborations can look like and inviting travelers to rediscover the joy of flying with Lufthansa.”
Amin Lakhani, President, Client Solutions, WPP Media South Asia, added: “For the latest edition of our Insider 2.0 series, our teams at WPP Media India and UK came together with one clear goal – delivering an extraordinary campaign for Lufthansa. From mapping the consumer journey to capturing cultural nuances, every step was designed to reflect Lufthansa’s premium travel experience. This collaboration has brought travel, culture, and creator storytelling into perfect harmony, raising the bar for what a cross-border collaboration can achieve for the brand.”
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