Mumbai: Lux Cozi, one of India’s most trusted comfort wear brands, has launched its latest innovation in winterwear—LUX COZI HEATEK, a premium thermal wear range designed for advanced warmth, comfort, and modern aesthetics. The launch is supported by a star-studded new TVC featuring brand ambassadors Varun Dhawan and Jacqueline Fernandez, delivering the campaign message of “Garmi Ka Ehsaas” with humour, charm, and wide audience appeal.
A Winter Campaign With Star Power
Set inside a cozy winter cabin, the new TVC shows Varun and Jacqueline stuck in the cold—until Lux Cozi HEATEK brings the warmth they need. In a playful twist, Jacqueline is seen chasing Varun around to get warm, adding a dose of entertainment and relatability to the brand’s positioning. Their lively chemistry and the campaign’s witty storytelling help drive home the message of advanced thermal protection and everyday comfort for all.
Leadership Speaks
Commenting on the launch, Ashok Kumar Todi, Chairman, Lux Industries, said,“Lux Industries’ legacy is built on delivering quality and reliability to generations of Indian families. LUX COZI HEATEK exemplifies our brand philosophy, which is rooted in making premium quality accessible to all, blending tradition with contemporary appeal and always listening to our consumers’ evolving needs. As we usher in the next era of Lux Cozi, we’re not just launching a product; we’re reinforcing our legacy of trust, industry-first innovation, and a heartfelt connection to families nationwide.”
Saket Todi, Executive Director, Lux Industries, added,“At Lux Cozi, our constant pursuit is to redefine comfort and warmth for every Indian household. The HEATEK thermal wear range embodies our commitment to innovation and inclusivity, offering advanced textile technology across four versatile variants for men, women, and children. With Varun Dhawan and Jacqueline Fernandez bringing our vision to life in the new TVC, we want every viewer to feel the assurance of ‘Garmi Ka Ehsaas’—a promise of cozy winters, elevated style, and trustworthy performance.”
HEATEK Range: Designed for Every Need
The Lux Cozi HEATEK range includes four tailored thermal wear variants, developed to meet different winter conditions and consumer preferences, across all age groups:
Premium Thermals – 888
Engineered for extreme winters with a luxurious fur layer, snow-safe fabric, and ultra-soft feel.
Price Range: ₹375 – ₹480 (Men & Women)
Smart Thermals – 777
Heat-lock technology with moisture absorbency and ultra-soft texture for everyday wear.
Price Range: ₹315 – ₹400 (Men)
Luxury Thermals – 555
Lightweight, comfortable, and suitable for effortless layering with superior heat retention.
Price Range: ₹171 – ₹410 (Men, Women & Kids)
Quilted Thermals – 333
Ideal for mild winters and younger children—perfect as a base layer in moderate climates.
Price Range: ₹161 – ₹400 (Men, Women & Kids)
Innovation Meets Everyday Comfort
With this launch, Lux Cozi reinforces its leadership in thermal wear, combining advanced textile innovation with fashion-forward appeal. The HEATEK collection is a significant step in making high-performance thermal technology accessible to the broader Indian household, while appealing to evolving lifestyle needs.
