Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 3 against week 2. The report categorise the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Most Aired:
Chrome Optimal+ data reveals that Lux Soaps which was on the 3rd spot last week has moved up to the 1st spot this week, new entrant Honda secures the 2nd spot making previous week player Trivago step down to the 3rd spot this week. For the last two spots on this category we have new entrant Vanish on the 4th spot and previous week leader Almond Board of California on the 5th spot.
Most Watched:
There has been a change in pecking order of Most Watched Campaigns of this week as Indigo Polymer Putty has maintained its leadership, followed by Everest Turmeric Powder on the 2nd spot, which was on the 5th spot last week. For the 3 spots in this category we have three new entrants, Tata Altroz on the 3rd spot, Kia Carnival on the 4th spot and Lewis Berger Paints on the 5th spot respectively.
Most Liked:
Campaigns by previous week players namely Oppo, Ultratech Cement, Colgate, Surf Excel and Lakme Elle18 were swept away by new entries in this week. Ad Campaign by new entrant Everest Turmeric Powder captures the leadership spot followed by campaigns of new entrants BYJU’S and Honda in 2nd and 3rd positions respectively. Dabur Honey seizes 4th place while new entrant FOGG manges to occupy 5th slot in this Week
