Mumbai: The Estée Lauder Companies and its iconic brand M·A·C Cosmetics have announced the appointment of Nicola Formichetti as Global Creative Director, effective May 19, 2025. Widely recognized as a visionary force in the worlds of fashion, music, and culture, Formichetti brings over two decades of creative innovation to lead M·A·C’s global creative strategy.
In his new role, Formichetti will report directly to Aïda Moudachirou-Rébois, Senior Vice President and Global General Manager, M·A·C Cosmetics. His mandate includes shaping the brand’s creative vision across campaigns, product packaging, social media, and immersive retail experiences, while also driving creative collaborations and consumer engagement at a global scale.
“Nicola is a once-in-a-generation creative talent who perfectly embodies the bold, fearless energy of M·A·C and our global community,” said Aïda Moudachirou-Rébois. “Like our consumers, Nicola is passionate, expressive and knows how to push boundaries. His appointment is not only a celebration of artistry, but a reflection of our commitment to serving our consumers with of-the-moment relevance, creativity and authenticity. He is the perfect Creative Director to drive the brand into its next exciting chapter.”
Best known for his creative collaborations with global pop icon Lady Gaga, as well as his leadership at major fashion houses, Formichetti is also celebrated for breaking boundaries in trendsetting, inclusivity, and digital creativity. His past work with M·A·C includes the Nicopanda collection and the M·A·C VIVA GLAM campaign.
“Nicola’s appointment is a bold step forward for M·A·C and for The Estée Lauder Companies,” said Jane Hertzmark Hudis, Executive Vice President, Chief Brand Officer, The Estée Lauder Companies. “Nicola brings the vision, bold creativity and track record to take the M·A·C brand to new heights as it enters its next phase of growth. We are thrilled to bring this level of high-caliber creative talent to The Estée Lauder Companies.”
Formichetti’s multicultural background—born to Japanese and Italian parents—fuels his unique creative lens, aligning closely with M·A·C’s founding values of diversity and inclusion. He will lead a multidisciplinary creative team, driving the brand’s mission to serve “All Ages, All Races, All Genders.”
“This appointment represents yet another definitive step forward for The Estée Lauder Companies as we execute our recently announced Beauty Reimagined vision, which is focused on becoming the most consumer-centric prestige beauty company in the world,” said Stéphane de La Faverie, President and CEO, The Estée Lauder Companies. “A key component of Beauty Reimagined is meeting consumers where they are, and with Nicola’s unique ability to capture the pulse of culture, he will help shape exciting and innovative products and experiences. M·A·C’s tremendous brand equity is most powerful when it evolves with the times—and Nicola will leverage his creative vision to inspire a new generation of connection, self-expression, and loyalty.”
Speaking on his new role, Formichetti shared, “M·A·C is an iconic brand that has always championed the people and communities that move culture forward. Having previously collaborated with the brand on my Nicopanda collection and the M·A·C VIVA GLAM campaign, I’m thrilled to return and bring my vision to this next chapter. The world is craving creativity, beauty, and connection—and I can’t wait to help bring that to life in a magical way.”
