Mumbai: Gozoop Creative Digital, the creative vertical of the Gozoop Group and an integrated creative communication platform in India, has announced its latest partnership with Mad Over Donuts (MOD), the iconic donut brand that revolutionized the Indian metro dessert scene.
The collaboration marks a comprehensive partnership, with Gozoop stepping beyond traditional creative roles to become a strategic brand ally for MOD. With a deep understanding of MOD’s ethos, Gozoop will guide the brand’s journey, encompassing creative campaigns, innovative packaging design, product development, and marketing strategies. This partnership underscores Gozoop’s ability to deliver 360-degree solutions that touch every aspect of the brand’s presence, both online and offline.
As part of this integrated mandate, Gozoop Creative Digital will craft strategic campaigns to enhance MOD’s brand love and visibility, leveraging content creation and community-building initiatives to establish a cohesive brand voice across omnichannel platforms.
Tarak Bhattacharya, Executive Director and CEO of Mad Over Donuts, expressed excitement about the partnership, “We are thrilled to collaborate with Gozoop Creative, whose innovative strategies and proven expertise align seamlessly with our vision of delivering unparalleled experiences to our audience. This partnership is a strategic step towards achieving our business objectives of enhancing brand visibility, driving customer loyalty, and leveraging digital platforms to drive brand initiatives. Together, we aim to explore innovative avenues of interaction and further solidify MOD as a beloved brand in the dessert space.”
Rohan Bhansali, Executive Chairman and Co-founder of Gozoop Group, emphasized the shared vision, “Mad Over Donuts is a brand that deserves not only mindspace but also heartspace in every consumer’s heart. It’s a brand where we can really explore all dimensions of marketing and brand love. As equitable partners in their business and brand, our mission is to make MOD one of India’s most loved QSR brands.”
Built on a foundation of trust and long-term commitment, Gozoop will act as MOD’s strategic ally to drive growth, customer engagement, and brand resonance across all platforms. Together, they aim to set new standards for integrated marketing excellence, creating impactful brand experiences and redefining industry benchmarks.
