Mad Over Marketing just concluded the first edition of The Mommy Awards, which recognised and celebrated the most creative brands and agencies on social media.
The award aims to not only celebrate talented people across the industry, but also hopes to inspire the next set of creative minds to tell their brand stories in the most innovative and impactful way on social media.
The Mommys were judged by a stellar jury panel of industry experts. It was an eclectic mix of creative people from both the agency and brand sides, bringing in a fresh young perspective along with a rich flavour of industry experience.
The jury panel comprised of:
- Deepika Warrier – CMO, Diageo-USL, India
- Karthik Nagarajan – Chief Content Officer, Wavemaker
- Karthik Srinivasan – Independent Communications Consultant
- Neha Ahuja – Head of Marketing, Spotify
- Shreya Sachdev – Head of Marketing, Puma
- Sumanto Chattopadhyay – Chairman, CCO, 82.5 Communications, Ogilvy Group
- Varun Duggirala – Co-Founder, Content Chief, The Glitch
370+ campaigns were nominated across 30 categories, out of which 45 campaigns were bestowed the prestigious award. Dunzo and Fevicol stood out among brands, winning 4 Mommys each, followed by Tinder, Kingfisher, Disney+ Hotstar and TATA CLiQ winning 2 Mommys each.
Among agencies, Schbang stood out with 6 Mommys, followed by Creativeland Asia, Kinnect and Social Panga who won 3 Mommys each, and Sociowash, 22Feet Tribal WW and Social Beat who won 2 Mommys each.
The winners panned across genres from sports franchises like Delhi Capitals (IPL) and Bengaluru FC (ISL) to F&B players like McDonald’s and Pizza Hut who also won awards.
Dunzo and Fevicol claimed the throne for the best brand on social media, winning Gold and Silver respectively. The best social media post also saw Dunzo and Fevicol claim the same spots. Dunzo also won the best social media campaign, with Titan as the runner up in that category.
The complete list winners can be found here.
Siddhant More, Founder, Mad Over Marketing said, “I have always wanted to recognise and celebrate the creative talent in India, and The Mommys felt like the perfect platform to honour them. The inaugural edition of The Mommys has received an overwhelming response from the top players in the industry, and we plan to make it bigger and better each year.”
Karthik Nagarajan, Chief Content Officer, Wavemaker said, “I was overwhelmed by both the quality and quantity of entries. As a jury member, what struck me most was the empathy that brands displayed towards their customers and the society at a time like this, which was truly inspiring. The way marketers pivoted the lockdown-led constraints into creative opportunities, truly underlined the fact that our industry is thriving with mercurial talent. Here’s to all the mavericks who made this judging process so much fun!
Sumanto Chattopadhyay, Chariman & CCO, 82.5 Communications said, “I’ve been a follower of M.O.M on social media. I get my daily fix of interesting work on their handles. So when they asked me to be on the jury of the Mommy Awards, (love the name, by the way), I readily agreed. Judging so many entries is not easy, but once again, it gave me the opportunity to see some great work!
