Haldiram’s began as a tiny retail sweets and namkeen shop in Bikaner in 1941. It got its name from founder Ganga Bishan Agarwal, who was fondly known as Haldiram Ji in his household. The shop quickly gained popularity and scaled up to meet a booming demand for its unique bhujia.
Shiv Kishan Agrawal, his grandson, decided to take bhujia beyond the boundaries of Bikaner, shifting the base to Nagpur in 1970. The first full production unit was opened to introduce a variety of savouries, sweets and beverages.
Haldiram’s set up shop in Delhi by 1982. Word of mouth grew the business manifold over the next decade. It grew to be known as a brand synonymous with taste, hygiene and innovation. It has over 410 products today, available at retail stores and ecommerce platforms.
USA was the first market the product got exported due to the large Indian population there. It began with 15 savouries, as they were favourites among Indians.
Haldiram’s has bagged several accolades nationally as well as globally.
Though traditional in terms of advertising and promotions, the brand tied up with Bollywood film Prem Ratan Dhan Payo and more than 1.5 crore Haldiram’s snack packets were printed with the logo of the film. The brand was keeping up with the times. It has also made it a point to remain visible and relevant around festive occasions.
Haldiram’s – Desh Ki Mithaas
Karwa Chauth campaign: Iss Karwa Chauth, Apno Ko Laye Aur Bhi Paas with Haldiram’s
Diwali campaign: Apno Ko Laye Aur Bhi Paas with Haldiram’s
Started as a small town enterprise in India, Haldiram’s is today a globally known brand. Its growth underlines the old saying that the way to one’s heart courses through the stomach. In this case, with uniquely Indian flavours.
