Illusion Dental Lab, a dental treatment provider, has roped in Bollywood actress Madhuri Dixit Nene as brand ambassador for its new brand Illusion Zirconia.
An official announcement from Illusion Dental Lab informed that the llusion Zirconia is formulated to primarily focus on Zirconia Crowns and Bridges.
Zirconia crowns are used to replace the visible portion of a damaged or decayed tooth, while Zirconia bridges are used to replace one or more missing teeth, added the announcement.
Speaking about the appointment of the brand ambassador, Sameer Merchant, CEO of Illusion Aligners & Illusion Dental Lab, said, “We have introduced Illusion Zirconia to raise awareness among consumers about Zirconia crowns and bridges for dental treatments. We are excited to have Madhuri Dixit Nene as the face of the brand Illusion Zirconia. As adults require a dental crown and bridge treatment more than children or teenagers, the choice of Madhuri Dixit Nene as the brand ambassador for Illusion Zirconia was based on relatability, recall and relevance. She defines the same tangent of thoughts of carrying unmatched beauty with a long-sustained career in the industry. Madhuri is a perfect testament to the Illusion Zirconia’s tagline “Beauty Bhi Mazbooti Bhi.”
Madhuri Dixit Nene, said, “I am ecstatic and honoured to be associated with Illusion Dental Lab. Everyone deserves a flawless smile. Illusion Dental Lab is one of the trusted and renowned names in dental treatments. Their latest launch, Illusion Zirconia Crowns and Bridges, is like the icing on the cake.”
