Delhi: Madison Media, a unit of Madison World, has further strengthened its leadership bench in the North & East region with the appointment of senior professionals across digital and integrated media functions.
Vishal Kumar has joined Madison Media as Vice President – Digital Business, North & East. In this role, he will lead the region’s digital growth agenda, working closely with Vivek Das, Chief Digital Officer, Madison Media, and Mimi Deb, COO, Madison Media Plus.
Vishal returns to Madison with over 18 years of experience across marketing, media and digital transformation. An alumnus of Xavier Institute of Management, Bhubaneswar, he spent nearly 8.5 years with GroupM/WPP, where he most recently led the Digital Practice for Wavemaker North. During his tenure, he drove impactful business outcomes and earned recognition at leading industry forums including Emvies and Goafest. Most recently, Vishal founded LeapX.ai, a NASSCOM-awarded startup focused on building AI agents for paid digital advertising, deepening his expertise at the intersection of technology, data and digital growth.
Further bolstering the North & East leadership team, Madison Media has also onboarded Ambica Chaudhary as Deputy General Manager – Integrated Media and Akanksha Panwar as Deputy General Manager – Digital Business.
Ambica brings over 15 years of experience across global agency networks including Starcom (Publicis Groupe), Wavemaker (WPP) and most recently PHD, Omnicom Media Group. She has led integrated media planning for marquee brands across CPG, smartphones, luxury fashion, mobility and life sciences, including managing Unilever’s media mandate in the North American market. In her new role, she will focus on delivering client-centric, integrated media solutions across the North & East region.
Akanksha brings over 15 years of experience spanning software engineering, IT and digital advertising. An MBA from the University of Nottingham, she has spent the last six years with WPP Media working on leading accounts and has previously held digital leadership roles at Dentsu Media. She has delivered full-funnel media strategies across CPG, electronics, fashion and health insurance categories, and has led award-winning initiatives recognised at the EMVIES, Indian Digital Marketing Awards and Campaign India Digital Crest Awards.
Vishal Kumar, Vice President – Digital Business, North & East, Madison, said, “It feels great to return to Madison at a time when the organisation is reimagining the future of advertising & media through Madison 3.0. Having spent the last few years building LeapX.ai at the intersection of AI, data and performance marketing, I’m excited to bring those learnings back to scale digital growth and build future-ready tech and data capabilities for the North and East markets”.
Mimi Deb, COO, Madison Media North & East, commented, “As we strengthen our North & East leadership under Madison 3.0, Vishal will play a pivotal role with his deep expertise in data and technology. Akanksha & Ambica will work closely with Vishal. Akanksha brings with her diverse category experience and digital depth. For Ambica, it is homecoming after an exhaustive international exposure in managing global brands. Together, this leadership trio will act as the growth of architects for the North and East branches of Madison. This is just the beginning as we move towards strengthening our team aligned with Madison 3.0”.
Vivek Das, Chief Digital Officer, Madison Media, commented, “Vishal, Ambica & Akanksha’s appointments are deliberate Madison 3.0 bets on digital first growth in our North and East markets. Vishal’s mix of platform scale, AI entrepreneurship at LeapX.ai and deep agency craft makes him the growth architect we need for this phase. As we roll out GPS, MbrAIn and Catalyst OS, he will help translate our AI-powered stack into sharper market choices, stronger systems of effects and tighter brand–commerce integration for clients in these regions. Ambica strengthens our integrated media leadership with deep cross-category and global agency experience, helping us deliver sharper, client-centric solutions. Akanksha brings strong, full-funnel digital depth and innovation-led execution to accelerate solution-led, integrated outcomes. Together, this leadership bench significantly elevates our North & East growth agenda.”
Madison Media, India’s largest homegrown communication agency, has been ranked the world’s third-largest independent media agency by RECMA. At the recent e4m Prime Time Awards 2025, Madison Media was named ‘Media Agency of the Year’ for the sixth time. The agency also received the ‘Outdoor Media Agency of the Year’ title at the e4m NEON OOH Awards 2025 for the third time. Over the past two years, the agency has won more than 300 awards and manages media planning and buying for leading brands including Asian Paints, Titan, TVS, Pidilite, Jyothi Labs, Ceat, Blue Star, Cipla Health, Samsonite, Licious and Joy Cosmetics, among others
