Mumbai: The 19th edition of the Out of Home (OOH) Advertising Awards concluded on a high note on July 19th at The Westin Powai, Mumbai, as part of the OOH Advertising Convention 2025**, celebrating creativity, innovation, and impact in the out-of-home advertising industry.
Madison OOH emerged as the biggest winner, bagging a total of 24 metals, including a leading **7 Golds. WPP Media followed with 9 metals, securing 5 Gold trophies, while Coral Media** made a strong mark with 9 wins, comprising 4 Golds, 2 Silvers, and 3 Bronzes.
The prestigious Campaign of the Year Award was jointly awarded to Madison OOH and Coral Media for the standout “Nature Shapes Britannia” campaign, applauded for its innovation and execution.
Coral Media also took home the Gold for Outdoor Media Plan of the Year – Local for its “Hooked this Summer, Hooked on Hocco” campaign and another Gold for Innovation of the Year in the same campaign. WPP Media’s “Tap with GPay” clinched the Gold for Outdoor Media Plan of the Year – National.
In the DOOH innovation category, Nexus Hyderabad Mall and Khushi Advertising won Gold for “PRISMOX—India’s First Twin Anamorphic Cuboids” installation—an eye-catching creative format that wowed both audiences and judges.
This year’s awards received an impressive 302 entries, with 82 trophies awarded following a rigorous evaluation by a jury panel, supported by EY. The entries highlighted the OOH sector’s transformation, with notable emphasis on digital integration, ambient media, and experiential storytelling.
The diversity of winning campaigns—ranging from tech-led formats and social causes to hyper-local activations and digital storytelling—underscored the dynamic evolution of India’s OOH landscape.
The 19th OAA winners list reaffirms that OOH is no longer just about visibility—it’s about impact, innovation, and immersive brand storytelling.
