• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, April 11, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Madison Retail Paradigm helps Welspun Global Brands gain visibility in retail for its new segment Welspun Health

by Editorial
March 22, 2021
in Advertising, Featured
2 min read
Madison Retail Paradigm helps Welspun Global Brands gain visibility in retail for its new segment Welspun Health
Share Share ShareShare

Mumbai: Madison Retail Paradigm (MRP), a unit of Madison World partnered with Welspun Global Brands to launch their new segment ‘Welspun Health’ which offers protective and hygiene solutions for medical professionals and consumers through personal care and other relevant lifestyle products. The objective was to publicize Welspun Health Masks across General Trade including grocers, Stand Alone Modern Trade and pharma channels.

Based on the company’s existing and integrated woven and non-woven manufacturing capabilities, Welspun Health offers products ranging from masks, medical gowns, disposable linen, PPE coveralls, wipes and other relevant lifestyle products. MRP designed some impactful and scalable retail visibility units with different variants being showcased in a sleek, attractive and compact product display. The retail elements and units were designed using materials that looked premium,but were easily scalable across sales channels. For national chains of pharmacy stores, acrylic material and premium designs were utilized. For local medical and chemist stores, smaller and effective designs made out of PVC highlighted the product and brand message. A pilot phase was conducted in Ahmedabad to measure the impact of retail elements, before scaling the production. Due to the overwhelming response, MRP delivered over ten thousand units across India. The various design elements include Counter-Top Units (CTU), Product Hangers, Parasite designs, and an acrylic unit to display the products on the counter of the pharmacy stores. The CTUs were designed in the shape of a shield signifying ‘protection from viruses. Later, High Impact Polystyrene Sheet units were used which gave a premium look and were cost-effective. All designs were inspected by the production team for Quality checks at various levels before being executed. The retail planning helped create awareness for the brand and highlighted the key message along with substantial sales impact.

Anuj Arora
Anuj Arora

“We were ideating on multiple ways to create impact in stores, where the consumer would be making the purchase decision. Hence, we turned to Madison’s retail arm MRP – Madison Retail Paradigm due to their experience in retail channel. We appreciate the strategy and execution that the team has delivered, and are looking forward to great results as we scale up,” said Nigel Sequeira, Marketing Manager at Welspun.    

Arti Singh
Arti Singh

Arti Singh, VP, Madison Retail Paradigm says, “We are delighted to partner with Welspun Global Brands and deliver last mile Point of Sales merchandising solutions, which helped the brand gain visibility and push sales off the shelves. We look forward to continue delivering at the last-mile for the brand.”

MRP is the retail specialist of Madison World and does retail store design, visual merchandising design, retail signage, and other execution work for clients like Disney, CEAT, Bandhan Bank, L&T (L&T Electrical & Automation), Schwarzkopf, Dabur, Himalaya, Sebamed, Westside, Tata Consumer Products and many others. MRP has the vision to become a 360-degree retail solution provider for all retail brands and aims to strengthen its team, expand geographies and use its creative abilities for giving clients the best Retail experience. MRP is a part of Madison World which through its 11 companies served last year as many as 500 advertisers.

Tags: Arti Singh Madison Retail ParadigmMadison Retail ParadigmWelspun Health

Related Posts

Ariel India’s #SonsShareTheLoad make it to WARC's most awarded work for media excellence in 2020
Advertising

Ariel India’s #SonsShareTheLoad make it to WARC’s most awarded work for media excellence in 2020

by Editorial
April 10, 2021
0

Mumbai: Ariel India is committed to progressing the lives of women across the country because women are the backbone of...

Read more
Flags Communications bags Marcom mandate for launching first of its kind On-Demand home Services app in the Indian Market
Advertising

Flags Communications bags Marcom mandate for launching first of its kind On-Demand home Services app in the Indian Market

by Editorial
April 10, 2021
0

New Delhi: New Delhi-based, Flags Communications has bagged a 360-degree Marcom mandate for launching the first of its kind On-Demand...

Read more
LV Krishnan, CEO, TAM Media Research

Digital spend has increased from 13% to 21% in the South Indian Market, LV Krishnan, CEO, TAM Media Research

April 9, 2021
The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta - Sony Pictures Networks India

The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta, Sony Pictures Networks India

April 9, 2021
Celebrating 14 Years of IPL Advertisement

Celebrating 14 Years of IPL Advertisement

April 9, 2021
How Digital Platforms are gearing up for the upcoming IPL season

How Digital Platforms are gearing up for the upcoming IPL season

April 9, 2021
GoNutsUSP is the depth of experience we have as founders across technology, scaling start-ups and entertainment: Joji George - Gonuts

GoNuts USP is the depth of experience we have as founders across technology, scaling start-ups and entertainment: Joji George

April 8, 2021
Through progressive initiatives and campaigns, we as a brand can bring women’s personal needs to the forefront: Sahil Dharia - Soothe Healthcare

Through progressive initiatives and campaigns, We as a brand can bring women’s personal needs to the forefront: Sahil Dharia, Soothe Healthcare

April 7, 2021

Subscribe to Newsletters

Trending

Sidharth TV Network to launch 4 Channels in Orissa; Starts test run for 'Sidharth Bhakti'
Featured

Sidharth TV Network to launch 4 Channels in Orissa; Starts test run for ‘Sidharth Bhakti’

by Editorial
April 10, 2021
0

Sitaram Agarwal, who launched the Sarthak TV in 2010 and later sold it to ZEEL in 2015 has started his...

ZEE Keralam to do a Direct to TV release of the film “Krishnankutty Pani Thudangi” on April 11, 7 PM

ZEE Keralam to do a Direct to TV release of the film “Krishnankutty Pani Thudangi” on April 11, 7 PM

April 7, 2021
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Viacom18 appoints Chanpreet Arora as Business Head - AVOD (Voot) & Vineet Govil as Chief Technology Officer, Viacom18 Digital Ventures

Viacom18 appoints Chanpreet Arora as Business Head – AVOD (Voot) & Vineet Govil as CTO, Digital Ventures

April 8, 2021
Star Jalsha Paribar Award 2021

Star Jalsha to telecast Star Jalsha Paribar Award 2021 on 4th April

March 31, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.